Under Armour has been the number one golf apparel brand in Total Men’s Apparel sales for Winter Seasons 2011 and 2012*, offering golfers game-changing performance apparel. Dominant in the base layer market, Under Armour has advanced the technology in its apparel each year through continuous innovation to help golfers perform to their maximum ability, with technologies such as Storm and, it’s latest innovation, Coldgear Infrared.
Building on the innovation of last season and inspired by the same technology that is used in military planes coated in powderised ceramic that absorbs infrared light, Coldgear Infrared technology can now be found in Under Armour’s baselayers, outerlayers and accessories for Fall/Winter 2013 in a variety of colourways.
ColdGear Infrared helps golfers stay warmer longer out on the golf course, thanks to a lightweight thermo-conductive inner layer that absorbs your body heat, stores that body heat and then returns it to you, when you need it most, with no extra weight or bulk.
Neil Heslop, Co-Owner of PJH Brand Management, said: “Under Armour is delighted to be entering a strategic long term partnership with Foremost. Our on-course focus has seen us assume a leadership position in Winter golf apparel and the pace of growth of our business in Summer is fast propelling us towards our stated goal of No.1 Golf Apparel Brand in the UK.
“We see Foremost playing an increasingly pivotal role within the achievement of that goal and we look forward to developing a number of initiatives to further grow our business with their membership.”
Andy Martin, Foremost Company Director, said: “Foremost is delighted to be partnering with Under Armour as an Approved Supplier moving forward in 2014. We believe that our member professionals businesses will benefit from what will be the start of a long term and successful association. Under Armour now has an extensive and versatile range of product across all apparel categories and will help our member retailers strengthen their in-store proposition all year round.”
Under Armour, Inc. www.underarmour.co.uk
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