UGolf Bluegreen, the largest golf course operator in Europe, has further enhanced its customer experience by forming a new partnership with leading software provider Nexxchange.
The world’s fifth biggest golf club management company has teamed up with Europe’s leading provider of multi-site, multi-tenant golf course operations to offer an all-in-one IT service solution to all its 100 golf facilities in France.
Under the terms of the new relationship, Nexxchange – which works with more than 400 golf courses across the European Union – will invest substantial resources to tailor its services to UGolf Bluegreen’s operational and customer requirements.
Using Nexxchange’s marketplace for golf academies and event bookings, UGolf Bluegreen aims to further streamline and enhance the digital and on-site experience for all French golfers, especially its 45,000 club members.
Pierre-André Uhlen, CEO of UGolf Bluegreen, said: “UGolf Bluegreen is looking forward to working closely with Nexxchange to optimise all operations at our golf courses. The digitalisation of our services allowed by the software will play an integral role in enhancing the overall customer experience that we offer.”
Michael Briem, managing director of Nexxchange, said: “We are delighted to have been chosen by UGolf Bluegreen for this outstanding project. Our established experience with multi-site, multi-tenant, all-serviced department operators is testament to our ongoing commitment to serve the largest golf operators worldwide.”
