Digital Caddies, Inc., a market leading tablet-based golf course navigation and content platform, has signed a definitive corporate agreement with Troon for The Digital Caddies Players Network. Troon operates nearly 200 public and private golf facilities throughout the United States and 27 other countries and is the largest golf management company in the world.
“We’re extremely impressed with the Digital Caddies Players Network and the company’s sound business strategy—we see where this is heading,” said Scott Van Newkirk Senior Vice President, Global Business Development for Troon. “Through this agreement, we’re now able to leverage advanced technology to even further improve the service experience we offer to our golf properties and our customers.”
Earlier this year, Digital Caddies launched The Player’s Network – a tablet-based technology platform installed on golf carts that connects to the Web through Sprint’s high-speed wireless network and improves guests’ experiences by providing instant and accurate yardages, real-time interaction with the clubhouse, and other content golfers demand.
The platform is also a powerful tool for golf course operators to build guest loyalty, increase course revenue and lower operating costs. The content on the platform is specifically designed to promote interaction between the golfer and the device throughout their round and thus provides an excellent opportunity for golf course operators and advertisers to interact directly with golfers in ways that have never been possible before.
“The addition of Troon and their portfolio of exceptional public and private courses will contribute to both the quality and growth of the Digital Caddies Players Network,” said Digital Caddies President Mike Loustalot. “This is a big step toward gaining the critical mass of quality golf courses and golfers that makes the Players Network an attractive vehicle for digital advertisers, both locally and nationally.”
“Sprint is delighted to see how The Players Network value proposition is resonating with the golf industry and especially with a major leader like Troon,” said Kimberly Green-Kerr, Regional Vice President, Sprint. “We’re proud to provide nationwide 3G connectivity for one of the most innovative experiences in golf today.”
Digital Caddies www.digitalcaddies.net
Troon Golf www.troongolf.com