Tom Morris International has announced three new key appointments to its creative, sales and merchandising team.
The award-winning luxury lifestyle brand, inspired by the heritage of four time Open Champion and one of golf’s greatest innovators, Tom Morris, has appointed Pretty Patel as Head of Merchandising, Jenny Brown as Global Sales Manager and James Aparicio as Creative Director.
Head of Merchandising Pretty joins the Tom Morris team from sportswear giants Nike where she worked as Merchandiser/Buyer. Pretty has extensive experience of fashion retail, having worked previously as Merchandising Manager at Lyle and Scott and Retail Merchandiser for Fred Perry. As well as heading the merchandising side of the business Pretty will also be responsible for the Customer Service department.
Global Sales Manager Jenny has a huge amount of experience in the golf retail/wholesale business. Prior to joining Tom Morris she was UK & Ireland Sales Manager for Lyle and Scott, responsible for managing all key accounts. She also spent 4 years as Sales Executive for Polo Ralph Lauren with responsibility for managing key accounts within Europe, including the John Lewis Partnership.
James, who established global design, art direction and creative direction service to the fashion industry Atelier Mode, has been appointed Creative Director. James has over 16 years experience working in the industry and has a broad international experience working with premium retailers, lifestyle brands and luxury brands, including Paul Costelloe, Fat Face and Aquascutum. James has designed every Tom Morris collection thus far and his appointment will ensure the same commitment to quality and attention to detail in future collections.
All three join Tom Morris with immediate effect and are delighted to be joining the company at such an exciting time in the luxury retail market; a market which demonstrates significant potential and which they all share an enormous passion for.
In the 12 months since the collection debuted at the 2013 PGA Show, Tom Morris has secured prestigious accounts across the world, including Harrods in the UK, PebbleBeach, Congressional CC in the USA and The Els Club in the United Arab Emirates.
Danny Campbell, chief executive of Tom Morris International, said: “All three appointments join us with an outstanding track record in helping companies to prosper in the golf and lifestyle retail sector.
“The appointment of James, Jenny and Pretty underlines our commitment to raising the bar, strengthening the brand, service, products and experience we give to our customers at home in St Andrews and across the globe.
“The remarkable legacy of Tom Morris is always at the forefront of our minds and these appointments signal our continued commitment to creative design and customer service. By doing so we will continue to stay true to the legacy of Old Tom, placing British design, heritage, innovation and inspiration at the heart of everything we do.”
The new appointments come as Tom Morris International prepares to unveil its new Autumn/Winter collection at the 2014 PGA Merchandising Show in Orlando from January 22- 24 (Stand 6547). The new collection is inspired by Tom’s iconic road trip from St Andrews to Prestwick where he designed and built the first golf course from scratch in 1851.
The flagship store for Tom Morris International is Tom’s very own shop in his hometown of St Andrews, which overlooks his beloved Old Course. Tom opened the premises in 1866, making it the oldest golf shop in the world.
Stockists include Harrods, PebbleBeach, Congressional CC, Carnoustie Links, Royal County Down, Waterville, Loch Lomond Golf Club, Celtic Manor, The Els Club and Trendy Golf.
Tom Morris International www.tommorris.com
St Andrews Links www.standrews.org.uk