Global Edition

Tom Morris Launches Store in Celtic Manor for Welsh Open

11.49am 30th August 2013 - Corporate

Tom Morris A - Blazer cropNewly launched luxury menswear brand, Tom Morris has opened its second store at luxury resort, Celtic Manor just in time for the Welsh Open. Established in 1848, Tom Morris, a brand rich with history enters the fashion sphere to offer the trend setting man a full lifestyle line.

The brand originates from the St Andrews, the home of golf and is steeped in tradition, class and heritage while infusing a modern edge with colour and patterns.

The launch of Tom Morris’ new store coincides with the Welsh Open at Celtic Manor. Golf fans from all over the world are invited to view the exclusive new Tom Morris autumn/winter 2013 collection, quintessential Scottish style with an urban edge all the way from St Andrews.

This week the Tom Morris brand, thought to be the oldest golf brand in the world, also launches its new website,

Developed with digital agency Precedent the new website has been designed to work across mobile, tablet and desktop, bringing together shopping, lifestyle editorial and, of course, a little bit of history.

The Autumn/Winter 2013 collection, which celebrates Tom’s extraordinary achievements and charismatic personality, showcases the very best of Scottish textiles through chunky knits and sublime cashmere.

More than just a place to shop, the website echoes the creativity and innovation of Tom – giving space to history and heritage; engaging editorial at the 19th Hole and a celebration of the stunning products themselves.

Voted best new brand and product at the 2013 PGA Merchandise Show in Orlando and a nominee for Best Retailer at the 2013 Scottish Fashion Awards, this unique brand is receiving high acclaim and finding favour with Scottish success stories such as Michelin star chef Tom Kitchin and Olympic Games Silver Medallist and Glasgow Commonwealth Games 2014 ambassador Michael Jamieson.

Tom Morris has been featured in Clash Music Magazine, Golf Punk and is also stocked by leading fashion website Trendy Golf. Clash hailed the range as “hinting at so much heritage yet definitely planting a firm foot into the future.”

Tom Morris


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