Global Edition

Titleist unveils new 904 fairway metals

8.15am 26th April 2005 - Corporate

With the successful introduction of the new Titleist Pro Titanium 905 drivers now well under way, Titleist has announced the introduction of a new line up of fairway metals for the serious golfer seeking versatility and high performance.
The Pro Trajectory 904F fairway metals offer improved launch, spin and flight characteristics, providing a high launch, low spin, long distance 3-wood, and a full complement of higher-lofted models for long game trajectory and yardage gap fitting. The new fairway metals incorporate the same clean, classic round pear-shaped profile and technologically advanced performance of the Titleist 905 driver.
“The new Titleist Pro Trajectory 904F fairway metals are a bi-product of the work and research we have conducted with our PGA Tour player staff as well as PGA club professionals,” comments Chris McGinley, vice president, golf club marketing, Titleist. “Many competitive fairway metals are designed to help get the ball up in the air, sacrificing trajectory and control. The new Pro Trajectory 904F family of fairway metals gets the ball up easily, yet maintains a flatter more boring ball flight for optimum trajectory, shot control and longer distance. This performance deliverable, combined with a clean, simple head shape adds up to a fairway metal that looks great in the playing position and plays even better.”
The new fairway metal supersedes the successful 980F model and is already a firm favourite with many players on tour including Titleist ‘Ambassador‘ Ernie Els. The new 904F metals are packed with innovative new features designed to improve launch condition, ball flight and playability. Most significantly the new 904F is around 15% bigger than its predecessor providing higher ball speed on off-centre hits. In addition the new fairway metal features a two-piece face utilising a thin face insert that contributes to the solid, lively feel, higher ball speed and hotter flight, supported by an outer face flange to promote more consistent performance across the whole face.
The new Titleist Pro Trajectory 904F fairway metal is available in five lofts ranging from 13 to 22 degrees in both right and left hand and a full matrix of steel and graphite shaft options. Available now, the RRP is £140 steel and £200 graphite.

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