TaylorMade Golf has unveiled a new brand centre at the company’s European headquarters in Hampshire as part of a major redevelopment of its retail and marketing operations.
As part of the transformation of the Basingstoke-based facility, TaylorMade has unveiled a host of new initiatives to better service the brand’s retail partners.
The ‘Custom Build Lab’ has been completely overhauled, with the installation of new state-of-the-art technology to ensure improved build quality and increased capacity for the company’s custom-fitting business, while a new Brand Centre now offers retail partners a ‘fully-immersive TaylorMade experience’, which includes a marketing suite with a wall-sized cinema screen, and a fully-stocked ‘mock’ TaylorMade pro shop to showcase how the company’s entire product range can be presented at the point of sale.
The new facilities were officially opened by TaylorMade brand ambassador Paul McGinley, who was given a tour of the new facilities by David Silvers, TaylorMade Golf’s managing director for Europe, Middle East and Africa.