Global Edition

TaylorMade introduces women’s ‘Burners’

12.20am 4th July 2007 - Corporate

TaylorMade®, “The No. 1 Driver in Golf,” says a spokesman, “has unveiled three new golf clubs designed especially for women: the Women’s Burner® driver, Women’s Burner fairway woods and Women’s Burner Rescue®. Each incorporates advanced technologies developed to make it easier for women golfers to swing faster and to launch the ball into the air on a higher, longer-carrying flight.

“Each club in the Women’s Burner line is sleek and powerful, and is designed to add distance that players don‘t realise they possess. Women’s Burner clubs feature distinctively beautiful crown markings and employ TaylorMade’s new ‘SuperFast Technology’ to make the club lighter and faster. That includes extra-light grips and longer, extra-light graphite shafts that make it easier to build more clubhead speed and, as a result, make it easier to get more height and distance.

“Additionally, Women’s Burner clubs are equipped with soft Winn grips and feature an extremely attractive blue colour scheme.”

Women’s Burner Driver
The Women’s Burner driver features a 460 cc titanium clubhead that is very forgiving on mis-hits. Its size, shape and strategic weighting create an extremely high moment of inertia (MOI) that makes the clubhead very stable and resistant to twisting when impact is made toward the toe, toward the heel, or high or low on the face helping to reduce any loss of speed or distance. The driver also incorporates TaylorMade’s Inverted Cone Technology (ICT), a revolutionary method of clubface construction that enlarges the portion of the clubface that delivers fast ball speed.

Thanks to ICT, TaylorMade’s Burner delivers an incredibly high degree of what TaylorMade calls “effective MOI,” which allows this driver to deliver higher ball speed – and distance – even when you don‘t hit the ball flush in the middle of the clubface. TaylorMade defines effective MOI (eMOI) as the positive influence on ball speed on off-centre hits through the combined effects of a driver’s MOI and clubface technology (versus constant-thickness clubfaces). eMOI in TaylorMade drivers is dramatically higher, and more valuable in terms of its effect on ball speed, than MOI alone, owing to the benefits of TaylorMade’s patented Inverted Cone Technology.

The combined positive effects of its high MOI and ICT allow it to deliver the type of high ball speed and distance on mis-hits.

The Women’s Burner driver comes equipped with an L-flex graphite shaft and is offered in two lofts, 12° and 10.5° with a recommended retail price (RRP) of £219, €349, SEK 3,295, NOK 2,995, DKK 2,599, CHF 549.

Women’s Burner Fairway Woods
The Women’s Burner fairway woods feature steel clubheads that combine a low and deep center of gravity (CG) with a broad, smooth sole that makes it easy to sweep the ball cleanly off the turf and up in the air on a high, long flight. TaylorMade’s “SuperFast Technology” promotes clubhead speed for greater distance.

Additionally, the shallow clubface design delivers increased spin, which keeps the ball in the air longer resulting in increased carry and more yardage. Women’s Burner fairway woods also feature an extremely high MOI, making them incredibly forgiving and easy to play. Available in 3-wood (15°), 5-wood (18°) and 7-wood (21°); all with L-flex graphite shaft with a recommended retail price (RRP) of £139, €229, SEK 2,295, NOK 1,995, DKK 1,699, CHF 349.

Women’s Burner Rescue
The Women’s Burner Rescue features a large, confidence-inspiring steel clubhead. The low CG makes it easy to get the ball in the air, while the shallow clubface promotes increased spin to extend flight for increased distance. The high MOI promotes maximum stability for exceptional distance and forgiveness on off-centre hits.

Like the driver and fairway woods, Women’s Burner Rescue incorporates TaylorMade’s new “SuperFast Technology” to promote faster swing speed and ball speed for increased distance. Available in 4 (22°), 5 (25°) and 6 (28°); with L-flex graphite shaft with a recommended retail price (RRP) of £129, €199, SEK 1,995, NOK 1,795, DKK 1,499, CHF 299.

TaylorMade Golf

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