Global Edition

‘Store in Store’ concepts from Callaway

9.00am 24th May 2001 - Corporate

Callaway Golf’s new corporate identity, which consists of the revitalised logo, a new colour palette where green plays a prominent part and a set graphics system, has already been introduced in many areas in 2001 from advertising to point of sale.

Now a new merchandising system for Europe has 40 key golf stores designated to receive the full shop concept in 2001 with more coming on line in 2002 and beyond. Callaway Golf Europe has announced that the first 3 store in store concepts will open in Glasgow, Paris and Biarritz.

In order to qualify for the full store in store concept, customers offer up between 250 and 1000 square feet (25-95 m2) of space to the Callaway units in order to create a proper “mini shop” feel. Other customers will receive smaller point of purchase display stands with the same look.

The units have been designed by Minneapolis based design company Entolo who have great experience in this area, creating concepts in the past for companies such as Gateway.

Patrice Hutin, managing director of Callaway Golf Europe said, “Callaway Golf has worked extensively over the last year with Entolo to produce a merchandising concept which is progressive in approach and unique to the golf industry. We and our retail customers are extremely excited about the potential to grow our businesses with the help of the new store concept and about producing a far better shopping experience for the golfing consumer”.

Callaway Golf


You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.