British electric golf trolley manufacturer Stewart Golf has unveiled a new logo as part of a major brand refresh for the Gloucester-based business, which is celebrating its 20th anniversary in 2023.
The modernised logo signifies Stewart’s future as a brand driven by technology and innovation, with the ‘A’ in the new logo designed to resemble a pair of walking legs.
The new branding is already live on Stewart Golf’s digital channels and will appear on products later in 2023. The existing ‘S’ and ‘Crest’ marks will continue in use throughout 2023 and will remain as ‘legacy’ branding beyond. The company has also introduced a new GB Accreditation logo, which will be present on digital and physical assets going forward.
Mark Stewart, Stewart Golf’s founder and CEO, said: “We always have the most fun, and our greatest success, when we’re innovating and doing our own thing. We are a company of engineers at heart, who happen to love the game of golf. My grandfather conceived the first Stewart Golf prototype because he wasn’t satisfied with the status quo, and we’ve been challenging convention ever since.”
