Rocket Yard and Hype Sports Management have announced the formation of a strategic alliance that will provide a complete service to professional golfers and other sports personalities on the world’s biggest stages.
The partnership will see Hype Sports Management utilising their experience as a dedicated management agency, providing ongoing support to both their own roster of players, and those who already work with Rocket Yard. Meanwhile, Rocket Yard will focus on sponsorship activation, personal branding and marketing solutions, helping to more effectively activate brands within the game of golf.
This partnership will create a 360° solution for both the players and brands, with the ability to more seamlessly enlist talent to help with the promotion of campaigns. This, in turn, will also provide further commercial opportunities for the players themselves.
Additionally, Hype Sports Management will utilise Rocket Yard Sports’ vast experience in bringing commercial activations to life for their existing talent; enhancing their offering for current and future clients as the company continues to grow.
Daryl Evans, Managing Director, Rocket Yard Sports, said: “The partnership with the team at Hype Sports Management will be hugely effective for all involved, and something we’ve been keen on creating for some time. It will allow us to focus more of our attention on fully activating brands within the sport of golf, whilst knowing that the players that we’re involved with will be looked after by one of the strongest management teams in the business. We’re also hugely excited by the prospect of helping Hype’s talent bring to life some of their existing brand partnerships in a more impactful fashion, which we hope will strengthen Hype’s offering to their players”.
Ally Mellor, Director of Hype Sports Management said: “We can’t wait to get to work with Daryl and the team from Rocket Yard Sports. Our expertise in player management pairs perfectly with their ability to activate sponsors within our sport, and as such, we believe together we’re able to offer real value to current and future players that become part of our family.”