Global Edition

Rewards4Golf targets new golf brands

12.01am 1st April 2009 - Corporate

Innovative golfers’ loyalty scheme Rewards4Golf has enjoyed a fantastic start to 2009 after taking on exclusive partners such as Direct Golf UK and – and is looking for more golfing brands to come on board.

Since the turn of the year Rewards4Golf has been delighted with the results of exclusive partnerships with golf retailer Direct Golf UK and golf travel company after seeing substantial growth in its customer membership.

By shopping with any of Rewards4Golf’s partners, these customers are able to earn reward points and then redeem these for golfing equipment, accessories and even golf holidays.

Now Rewards4Golf is looking to bring even more golfing brands into its stable to complement the existing golf brands – such as GreenFree and The Golfers Club in addition to Direct Golf UK and – as well as other major retailers including Tesco, John Lewis, Littlewoods, Currys, Marks & Spencer, Halfords, Superdrug and Amazon.

Colin Whitehead, commercial director of Rewards4Golf, said, “Since Direct Golf UK and came on board, the customer uptake in Rewards4Golf has been phenomenal.

“The scheme has always been popular because of the vast array of high street retailers involved but it is obvious that golfing brands are of particular interest to golfers so we’re looking to welcome a few more to the scheme.

“It is a fantastic way for golfing brands to market themselves to new customers as well as rewarding and retaining existing loyal customers.”

The Rewards4Golf scheme is completely free for customers, takes just one minute to register and there are no hidden charges for members.

The scheme, with its innovative technology, means points are automatically collated whenever a registered credit or debit card is used with a participating retailer – the scheme is both environmentally friendly and hassle-free as there is no need to carry a separate loyalty card.

The system is as secure as online banking and members can be reassured that the only card details Rewards4Golf needs to take in order to award points is the card number – not the cardholder name, expiry date, valid from date or the security code.

In addition, each member can sign up a maximum of 15 credit or debit cards so as well as their own, they can also have their wives, partners, friends and other family shopping with retailers and collecting points on their behalf.


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