Tee time revenue management and digital marketing agency, The Revenue Club, has made two new appointments to help deliver its services across the UK.
Nick Eden will join the company as an Account Director, and James Lanigan has taken on the position of Marketing Manager to assist with The Revenue Club’s growing portfolio of clubs.
‘We are very pleased to welcome two new members to the team,” said Rob Corcoran, Director at The Revenue Club. “Nick has a wealth of professional experience in the golf industry that stems from working with Crown Golf and Teeofftimes.co.uk/BRS/GolfNow. He also has an excellent understanding of the constantly evolving world of online tee time sales, which is vital in the service we provide our clubs.”
Corcoran added: ‘The same is true of James’s appointment, as we were looking for someone with experience in both digital marketing and the golf industry. As well as setting up his own social media enterprise, he is a graduate of the Lee Westwood Golf School and the Applied Golf Management Studies degree at the University of Birmingham.”
Helping more clubs to develop a profitable online operation is the primary objective as demand for the service continues to increase. “We are seeing significant gains in green fee sales clubs across the country as a direct result of the work we are doing, so having Nick and James join will help us work with a broader range of clubs and deliver the service effectively in new areas.”
Eden, who will be based remotely in Wiltshire to work closely with his regional clubs, said: “I am excited about the prospect of joining a progressive and rapidly growing company which has already proven the strength of their service with a broad range of golf courses. Selling effectively online provides an excellent way for clubs to grow their revenue and market themselves in a highly targeted way, and I am looking forward to helping our customers make the most of the online opportunity and build direct sales.”
Lanigan has already been with The Revenue Club for a few months, developing the marketing services and helping to gain their status as a Google Partner. He said: “Despite the internet being the first point of call for the majority of golfers when they are booking a round, many clubs don’t consider the importance of their online presence. The speed with which we are able to increase sales through the online activity we carry out is impressive and I am enjoying the challenge as the company grows.”
Formed in 2017 by Duncan Rougvie and Chris Knight, The Revenue Club is a subscription service offering revenue management of green fees, digital marketing and comprehensive reporting to help golf clubs grow sales. A preferred partner of England Golf, the company currently works with 90 clubs across the UK, including a number of national chains, proprietary-owned venues and private members’ clubs.