Quinta do Lago estate has engaged The Azalea Group, leading European ‘golf-centric’ communications agency, to bolster its position at the forefront of golf in Europe.
The Hampshire-based firm will start work with immediate effect with responsibility for augmenting Quinta do Lago’s golf product profile to the UK and Irish markets.
Laid out across 2,000 acres in the spectacular Ria Formosa Natural Park, the popular upscale, lifestyle resort has proved a bastion of golfing excellence in the Algarve since opening in 1972 and is regarded as one of the leading golf and real estate developments in the world.
Featuring three 18-hole championship courses including its renowned South Course, host of the Portuguese Open no fewer than eight times, Quinta do Lago is also home to the PaulMcGinleyGolfAcademy,
The only one of its kind in the world associated with Europe’s 2014 Ryder Cup captain, the academy offers the latest in state-of-the-art swing analysis technology at its TaylorMade fitting centre and first-class practice facilities.
Rita Jordão, golf and hospitality sales manager at Quinta do Lago, said: “Quinta do Lago has established itself as one of the leading golfing names in Europe over the last four decades and we’re determined that the resort continues to flourish.
“These are exciting times for the resort, including the fantastic news of Paul McGinley being appointed as Ryder Cup captain, and with Azalea’s help we will be able to develop and maximise opportunities.”
Azalea director Andy Barwell added: “Azalea has always prided itself on representing some of Europe’s top golf destinations, and Quinta do Lago is a perfect addition to that portfolio.
“With three very impressive golf courses, a developing academy and a state-of-the-art technical fitting and teaching lab, it’s hugely attractive proposition for golf tourists and we’re looking forward to assisting the resort in further growing their golf business.”
Now in its seventh year of trading, Azalea has established itself as one of Europe’s leading golf and tourism marcomms specialists, working with some of Europe’s major national and regional tourist boards including Tourism Ireland, the Algarve, Estoril and Murcia, as well as some of the world’s flagship golf and lifestyle resorts such as La Manga Club (Spain), Monte da Quinta (Portugal), Donnafugata (Sicily) and Legend Golf & Safari Resort (South Africa).
It also boasts some outstanding golf products in its client portfolio including the most in-demand technology in golf, Foresight Sports’ GC2 and HMT; the innovative crossover golf shoe brand Kikkor; leading Italian golfwear manufacturer Chervo; and SwingSmart, the stunning new golf swing analyser which provides information straight to a smartphone or tablet.
The Azalea Group www.theazaleagroup.com