ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. has announced that it will open an office in the United Kingdom to serve markets in England, Scotland, Ireland and Wales.
Ian Church will oversee the wholly-owned subsidiary of ProLink Solutions as managing director and vice president. He will be responsible for all system sales as well as service and support for ProLink’s existing footprint of more than 120 golf courses within the territory.Staff will include sales representatives, service and support professionals working from ProLink’s first office outside the United States.
ProLink technology has been adopted by many UK and Ireland courses, including 2006 Ryder Cup host the K Club, the properties of Crown Golf, and Roxburghe Golf Course, ranked among the country’s top five inland layouts.
Church brings extensive experience in the international golf industry to his new role. He previously held management positions with American Golf at properties in Texas (Riverside Golf Club) and England. He has held posts at South Essex Golf Centre, the Vale do Lobo Resort and Ashburnham Golf Club. Church’s background includes marketing positions with Hewlett-Packard and General Electric.
“It is a great honour to head up a new organization in a rapidly growing segment of the golf market,” Church says. “ProLink’s global presence and leadership form an outstanding platform on which to build and grow the business. In the US, GPS systems have become an integral part of the game, and their usage in the UK and Europe will bring more enjoyment for players and more profit for course owners.”
Adds Patrick Parenti, ProLink’s senior vice president of international sales, “Our existing customers will benefit greatly from ProLink’s ability to directly serve England, Scotland, Wales and Ireland, where we anticipate continued rapid expansion of our GPS system. ProLink’s global advertising partners may also gain access to the extensive ProLink Network throughout Europe.
“As vice president and managing director, Ian Church will employ a wealth of knowledge and experience in golf course management, marketing and technology. He will be a very valuable member of ProLink’s senior management team.”
In addition, ProLink has secured the services of DNA Technologies to supply technical support to ProLink’s course partners throughout England, Scotland and Ireland.
Technicians from DNA will visit each course in the coming months, free of charge, to ensure their ProLink GPS units are operating properly. Courses will have the option to enlist DNA’s services after the initial site visit.
“Offering this service through DNA once again demonstrates ProLink’s customer-centered approach,” says Gerard Johnson, senior vice president of operations at ProLink. “Focusing on our partners’ satisfaction has helped ProLink earn a sterling international reputation and is a key to further growth.”
ProLink also has partnerships with distributors in France (Sport Business Group), Spain and Portugal (Golf Consulting Services). Its system is now featured at more than 700 golf properties on five continents; more than 600 of these courses are equipped with media-ready systems to support on-screen content and advertisements.