Customer experience management company Players 1st has announced the appointment of Liam Barn as Head of Consultancy.
With almost 30 years’ experience across multiple roles in the international golf industry, Barn has provided research, strategy, marketing and project management services to a variety of clients operating in the private and public sectors.
Roles have included developing multi-year golf tourism and visitor strategies for national governments and working with over 50 courses and resorts to develop targeted customer engagement strategies. Previous clients include The R&A, Scottish Golf, the Scottish Government, Zest.golf and Tourism Northern Ireland.
In his new role, Barn will spearhead Players 1st’s new consultancy division, combining his strategic expertise with Players 1st’s data-driven insights to deliver unmatched value to golf course operators and federations.
“Liam brings decades of experience and a unique perspective to our team,” said Morten Bisgaard, CEO of Players 1st. ”His vision aligns perfectly with our mission to empower golf businesses through actionable insights and strategic guidance.”
Barn’s arrival will strengthen Players 1st’s ability to provide both cutting-edge data solutions and comprehensive consultancy services, setting a new industry standard in customer experience management.
“I am absolutely delighted to be appointed as the Head of Consultancy at Players 1st,” said Barn. “Players 1st has a first-class reputation with course operators and federations across the world for its innovative and customer centric approach, and I very much look forward to working with Morten, Jacob and the Players 1st team on this exciting new division of the business.”