Pinnacle, a brand synonymous with superior distance, has been a leading golf ball brand in the UK for more than 20 years. Over the years Pinnacle has been a consistent performer for golfers searching for three key ingredients: distance, durability and value for money. These basic ingredients have remained the same over the last two decades and regular product refinements in that time have ensured that the Pinnacle brand remains at the forefront of ‘affordable distance technology’.
This year the Pinnacle brand has been revitalised and has generated very high levels of demand in the UK thanks to a new improved product range, backed by long hitting legend John Daly, offering what every golfer strives for: distance, distance and more distance!
The new Pinnacle ball appears to be delivering its promise with the latest retail audit from Sports Marketing Surveys Ltd* revealing that Pinnacle was the clear number two brand in the UK in July to the satisfaction of Acushnet marketing director John Peal. “This news may come as a surprise to many people as Pinnacle is not one of the highest profile, tour endorsed brands,” he said. “However, the Pinnacle brand has built up a very loyal following over the years and it says an awful lot about delivering what the golfer actually wants that the Pinnacle brand can outsell some of the well known brands by a factor of 2 or 3!”
Pinnacle’s July share of 15.5% was 4.5 percentage points ahead of the next brand and behind market-leading sister brand Titleist who is the dominant market leader with 28.5%. Year to date figures show that Titleist is the clear #1 with 26.6% share and Pinnacle is closing in on second spot with 11.4% only 1.6 points behind the brand currently in second place which ‘Golf Business News.com’ believes to be Top Flite
* Sports Marketing Surveys Retail Audit Report July 2002 – data based on reported sales from specialist golf outlets in England , Scotland and Wales.
Acushnet www.acushnetgolf.com