Original Penguin, a division of Perry Ellis International, has unveiled a refreshed new logo and branding ahead of the company’s 70th anniversary.
Founded by Munsingwear in 1955, Original Penguin’s products have been worn by the likes of Frank Sinatra, Dean Martin, Arnold Palmer, Chi-Chi Rodriguez and Clint Eastwood, and the brand has consistently been a trailblazer in the world of fashion, capturing the essence of classic American sportswear with a modern twist.
The company says that is revitalised logo ‘symbolises Original Penguin’s commitment to innovation and creativity while paying homage to its legacy of authenticity and style. The contemporary design reflects the brand’s forward-thinking approach, capturing the essence of modernity and sophistication’.
Oscar Feldenkreis, CEO of Perry Ellis International, said: “We are thrilled to introduce our new logo and branding, which represents a significant milestone for Original Penguin. As we continue to evolve and innovate, our refreshed identity reflects our dedication to staying relevant while honouring our heritage.”
“We believe that our new logo and branding will not only captivate our audience but also reaffirm our position as a leader in the fashion industry,” added Feldenkreis. “This exciting transformation sets the stage for our continued growth and success in the years to come.”
