Global Edition

 

Nike offers a game with Tiger

5.00pm 7th January 2009 - Corporate

UK and Irish golfers are being given a once-in-a-lifetime opportunity to win a game of golf with world No.1 Tiger Woods as part of a promotion run by Nike Golf to coincide with the launch its new range of Victory Red irons, which are on sale now.

The first promotion, the Victory Red Challenge, runs from December 2008 to July 2009, and takes the form of online competitions that are being run on Nike Golf’s exclusive internet microsite, www.victoryredchallenge.com

The competitions run for three months at a time and are open to all consumers with prizes of signed Tiger Woods’ accessories including caps, flags and posters. Entrants will be required to answer a question and complete a tie-breaker before entering their details.

The second competition, found at www.victoryredplayers.com is exclusive to those who have purchased a set of Victory Red irons and registered their equipment online. These names will then be put forward into a draw to win the grand prize – the chance to play with 14-time Major winner Tiger Woods on his home turf.

In addition to the grand prize, there are further exclusive ‘money-can’t-buy’ prizes for purchasers of Victory Red irons that change every two months and which will be won with a question and tie-break format.

Nike Golf’s new family of Victory Red irons comprises traditional looking irons designed for the aspiring golfer who demands the ultimate combination of Tour proven craftsmanship, performance and forgiveness. Tiger Woods worked directly with Nike Golf’s experienced team of designers and engineers to create Nike Golf’s best irons ever under the Victory Red brand. Woods’ influence is especially evident in the Nike Victory Red Forged TW Blades.

“I like the new VR Blades because of the consistent feel throughout the bag, how good it looks in a playing position and my workability,” said Woods. “I can shape the ball both ways, change my trajectory, do whatever I need to do to hit the ball closest to the hole and be as efficient as I can throughout the round. That’s ultimately what you want to have happen.”

“This is one of the most exciting promotions that we’ve ever done in Europe, and we are delighted to be able to offer such a range of genuinely priceless prizes to our loyal customers, from signed shirts and accessories, to the chance of teeing it up with Tiger himself”, said Jan-Joris Keijzer, Nike Golf’s EMEA marketing director. “The launch of the Victory Red irons is one of the most eagerly-awaited equipment developments from Nike Golf in recent years and we are pleased to be able to offer such thrilling prizes to complement one our most exciting ever iron launches.”

Nike Golf www.nikegolfeurope.com

       

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