With a growing presence on the European Tour and increasing demand for its products, Nike Golf is breaking new ground in the retailing of its golf equipment with the opening of the first in a planned series of Nike Golf Concept Stores in the UK. Later today the doors will open to the first Nike Golf Concept Store, a dedicated 500 square feet retail area at JJB Playgolf, Trafford Park, Manchester.
On May 7th, European Tour professionals Paul Lawrie and Dean Robertson, both players of Nike Golf equipment, will cut the tape to open the second Nike Golf Concept Store, a 1,200 square feet site within JJB at Western Road, Glasgow.
The stores will offer the entire range of Nike golf equipment.
“The Nike Golf Concept Stores offer a new environment for golfers to learn more about Nike’s innovative range of golf products and how those products are designed to help people with their game,” says Mike Kelly, communications director, Nike Golf. “Education is an important part of the buying process and the aim of the Nike Golf Concept Store is to help consumers make well-informed choices and enjoy themselves doing it.”
Martin Wild of JJB explains, “Over the last year Nike golf has proven itself as a significant force in the golf business and now is putting all of their assets into a higher gear with an aggressive retail programme that matches our own. We want to ensure that anyone who visits one of our superstores has a memorable experience and looks forward to returning. By linking with Nike Golf to create a store within a store, dedicated to golfers, we are achieving that goal.”