Callaway Golf has launched its new ERC fusion driver; which combines the high-performance benefits of titanium and composites, and its new HX Tour golf ball, the company’s new flagship ball.
Callaway explains that its new ERC Fusion Driver, named after company founder Ely Reeves Callaway, represents the most forward-looking design Callaway Golf has ever brought to market. The driver combines a high-performance forged titanium “cup-face” with a lightweight carbon composite body that contains strategically located internal weighting.
The result is a driver that fuses the best elements of titanium and composites by taking full advantage of both materials. The ERC Fusion Driver conforms to the Rules of Golf as administered by the R&A and the USGA and it is expected to ship in limited quantities to retail accounts in December. The RRP is £449
“We believe the ERC Fusion Driver is the most technologically advanced driver ever made, ” said Ron Drapeau, chairman and CEO of Callaway Golf. “It is unlike any other driver on the market anywhere in the world. There are other companies with metal woods that use both titanium and composite materials, but none of them integrates the full benefits of the two materials as extensively – and successfully – as the ERC Fusion. This is not a titanium driver with a composite body, nor is it a composite driver with a titanium face. This is a unique driver made with Fusion Technology, and we believe golfers of all skill levels will enjoy the potential distance and forgiveness benefits of the ERC Fusion Driver.”
Callaway says that its new HX Tour golf ball features significant improvements in every area, including aerodynamics, cover and core technology and overall performance – and it has already become one of the most popular balls on the world’s professional tours during several weeks of testing by the best players in the world. The HX Tour Golf Ball conforms to the Rules of Golf as administered by the USGA and the Royal & Ancient Golf Club of St. Andrews and will ship to retail accounts in January 2004 priced at £39.99 per dozen.
This new three-piece golf ball builds on the major championship-winning legacy of the original HX Blue and Red Golf Balls, but with substantial new technological features. The new HX Tour Golf Ball has such outstanding distance and spin properties that only one version of the ball – featuring black lettering and bold Callaway Golf logos – will be made.
“The response to this golf ball by tour professionals has exceeded our expectations,” said Patrice Hutin, president and chief operating officer of Callaway Golf. “We have been overwhelmed with requests from players under contract to our competitors asking for HX Tour balls to be sent to their homes for testing. Our competition knows we have come up with a better ball. Now we‘re excited to bring this ball to consumers around the world so they can see for themselves how great it really is.”
So far more than 100 touring professionals have also put the ball in play across the PGA, Champions, LPGA, Nationwide, PGA European and Japan Golf tours.
But Ron Drapeau adds “The truly remarkable thing about the HX Tour is that you don‘t need to have a 120-mph swing speed to get great results from this ball. The technology built into this ball has benefits to golfers of all skill levels.”
The HX Tour Golf Ball will also bring a new look to Callaway golf balls. For the first time since the company started selling golf balls in 2000, the Old English Callaway Golf logo and chevron will be stamped on every ball. This new logo treatment is a fresh approach to differentiate this breakthrough golf ball and to emphasize that the HX Tour Golf Ball is as “demonstrably superior and pleasingly different as Callaway Golf club products.”
Callaway Golf Company www.callawaygolf.com