Global Edition

New Deal Sees Huxley Golf Reach the Middle East

10.40am 31st May 2013 - Corporate

The Huxley Golf All-Weather Putting Green at The Els Club, Dubai. Pictured left to right is: Callum Nicoll – Operations Manager, Els Club; Richard White – Huxley Golf Installation Manager; David Gray – Managing Partner, DG Golf; Dave Cain – Managing Partner, DG Golf
The Huxley Golf All-Weather Putting Green at The Els Club, Dubai. Pictured left to right is: Callum Nicoll – Operations Manager, Els Club; Richard White – Huxley Golf Installation Manager; David Gray – Managing Partner, DG Golf; Dave Cain – Managing Partner, DG Golf

Hampshire-based Huxley Golf, the PGA’s official supplier of all-weather golf surfaces, has announced the appointment of a new Authorised Distributor and Installer for the Middle East. Based in Dubai, Huxley Golf Middle East will bring world-class all-weather professional greens, tees and practice aids to a diverse region with some of the leading golf courses in the world.

The Middle East is an increasingly important hub for the game of golf, with the region playing host to global tournaments such as the Abu Dhabi HSBC Golf Championship, the Dubai Desert Classic and the DP World Tour Championship in Dubai, which provides a fitting ending to the European Tour’s Race to Dubai. However, outside of October to April, conditions for golf are less than ideal and course maintenance can be costly, with summer temperatures breaking the 40°C mark and water scarcity a key environmental issue. Huxley Golf’s tournament quality, all-weather surfaces will offer a significant reduction in course water consumption and maintenance requirements while ensuring completely realistic ball roll, reception and speed. Huxley Golf Middle East will supply its premier all-weather greens, tees and practice surfaces to countries including United Arab Emirates, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Lebanon, Jordan, Israel and Egypt.

Huxley Golf Middle East will form part of DG Golf, a leading provider of golf services and products across the region, with an elite portfolio of top golf brands. David Gray is Managing Partner of the group and is a PGA Professional and PGA Director of Golf with over 15 years’ experience within the industry. Having lived in Dubai for over seven years, David said: “DG Golf is all about partnering with the leading golf brands in the world and so we are delighted to be representing Huxley Golf products and installations. Huxley Golf’s PGA-standard, all-weather surfaces are the perfect solution to the problem of golf surface maintenance in a geographic climate known for water shortages. The company’s professionalism and uncompromising standards in providing world-class golf facilities will attract significant interest from golfers and resorts across the region.”

Huxley Golf Middle East has already installed a flagship putting green and large tee area at The Els Club in Dubai, the signature golf resort of former world number one Ernie Els, as well as putting greens into private residences across the region. Projects installing tournament-quality, all-weather surfaces to major sports retailers and golf management companies are also in the pipeline with further interest expected from golf resorts, hotels and private individuals looking for the very best in golf facilities.

Paul Huxley, Director of Huxley Golf, said: “The Middle East is becoming an important region for golf and this agreement with David Gray and Dave Cain, Managing Partners of DG Golf, represents a major expansion to Huxley Golf’s global distribution network across a number of new countries. Both are extremely passionate about the game and well-respected within the industry. Their knowledge about the diverse markets within the Middle East will make them fantastic ambassadors for Huxley Golf across the region.”

Huxley Golf provides premier all-weather surfaces for golf around the world. Clients include training and coaching establishments, golf resorts, ranges and academies, as well as many well-known golfers and golf courses, including several Open Championship and Ryder Cup venues.

Huxley Golf Premier All-Weather Golf Surfaces www.huxleygolf.com

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