Global Edition

New CaddyAid software available at Carnoustie

12.05am 10th July 2007 - Corporate

DMC, the parent company behind the ever growing golf GPS product, CaddyAid, has announced the launch of a new version of their award winning software for the players and caddies to be used in The Open Championship next week.

David Morris, managing director of DMC says, “The new software adds a few special dimensions to what is already acknowledged by many players and caddies to be the best golf GPS distance guide product on the market today.

“One of the new enhancements is a Lay Up feature. The player can select their favourite lay up distance within the settings of CaddyAid, say for example 85 yards. Thereafter, if perhaps you are out of position on a hole, or on a unreachable par 5, by a touch of a button, you are shown the exact position in the middle of the fairway where the lay up of 85 yards is by viewing the full colour photograph, and furthermore the distance to reach that Lay Up position. It really is a unique feature, and one which we know from our research will be extremely well received.”

CaddyAid has one again been requested by many players and caddies for use during the practice rounds at Carnoustie including Ernie Els, David Howell, Lee Westwood, Darren Clarke to name a few.

“As was the case at Hoylake last year,” says Morris, “there is no doubt the CaddyAid golf GPS distance guide will be used to great effect both on the course via its GPS readouts as well as off it, when the caddies are doing specific distances from all sorts of positions by utilising the manual operating function.

“Last year the caddies were doing research work in their bedrooms, all via the full colour photograph of the holes. Simply by touching the screen they could determine the distances between any two points, for example the width of the fairway at 285 yards, the distance between two fairway bunkers etc. This allowed them access to data quickly, visibly and extremely accurately, all of which is not the case with the official distance guides or indeed the other GPS products on the market.”

Darren Clarke’s caddy Billy Foster says of using CaddyAid at Hoylake last year, “Like many players, Darren wants to know the distance to every blade of grass on the course, CaddyAid lets me tell him how far it is from where we are to any point using the large colour screen. It really is that accurate.”

“I visited Carnoustie a few weeks ago,” says David Morris. “We started testing at 5.30 in the morning, and by 8am had taken on the course readings for every single feature from the tees, paths, grandstands, bunkers, gorse etc. It was only when I began to analyse those readings that I discovered just how accurate ALL the readings were, irrespective if it was taken from the middle of the fairway or 85 yards off line in the middle of the deep rough, the accuracy was there for all to see, which included a number of the caddies who carry the bags for the visitors to the golf links.”

There is no doubt that DMC’s GPS golf guide will yet again be extremely well received by all who come into contact with it, based on its accuracy, its aerial photographs, and its usefulness both on and off the course.

“We have also been asked to provide detailed course guides for a number of players again this year, who prefer to use our guides rather than the ones created by the more established companies. So yet again this is a natural extension to the data we have, via the photographs, the topography, height data etc, and we see no reason as to not entering this market also.”

Morris concludes, “When visiting Carnoustie next week or perhaps watching it from the comfort of your home, if you see any player or caddie holding something orange, which is the company colour of DMC, then you will know where it came from. We are taking market share away from some very big companies, and given the advances we are making, I expect that to be the case for some considerable time to come both here in Europe but in Asia and America also.”


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here