Global Edition

Motocaddy restructures management team ahead of global expansion

9.00am 17th November 2020 - Corporate - This story was updated on Friday, November 20th, 2020

Motocaddy, the world’s biggest-selling electric trolley brand, has restructured its senior management team to enable the company to embark on global expansion following a sustained period of exponential growth.

Since the acquisition by ETHOS Partners a year ago, investment to expand the business at home and abroad has focused not only on new trolleys, bags and GPS touchscreen units, but the appointment of experienced personnel at boardroom and sales management levels.

Motocaddy’s new chairman is David Hollander (pictured), former UK Managing Director of Dyson and CEO of bathroom company Aqualisa. Richard Inglis was installed as Chief Financial Officer earlier this year, in time to put in place measures to support retail customers through the financial challenges posed by COVID-19, while the new President of Motocaddy USA is Roger Teat, the former Director of Sales Operations at Cobra Puma.

With a decade of Motocaddy sales experience under his belt, Nick Brooker has been appointed as the new International Sales Director to drive sales opportunities in other parts of the world. He succeeds Neil Parker, who is set to take a non-executive board role after 15 years of impressive service developing both domestic and international markets.

In the UK & Ireland, Ian Smith replaces Nick Brooker as Territory Sales Manager in the West region, reporting to Steve Morris, Sales & Customer Services Director for the UK & Ireland. The customer service operation was also expanded earlier this year to deal with unprecedented demand.

“This is a very exciting time for the brand both on and off the course and the whole Motocaddy team is looking forward to a new era in an ever-changing golf market,” said CEO John Helas, who has led the business for the past two years. “Our strategic objective is to offer the best in class in terms of products and customer service and we’re projecting a strong performance at home and abroad in 2021 based on these principles,” he added.

Motocaddy has experienced record summer sales across its range of power and push trolleys, with September being the biggest month in the company’s history, beating another record set in August. During this period, the average unit price for electric trolleys grew by 15%, as increasingly active golfers decided to purchase models at higher price points. Between June and September, the brand’s turnover was 55% up against last year and in September alone it was up 121%.

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