Global sports and entertainment agency, 54, has strengthened its content creation capability by acquiring award-winning production house, MOB, to supercharge its work with global brands, franchises, rights holders and federations.
Over 25 years, Manchester-based MOB has worked with the likes of Adidas, Virgin Money, Cadbury, PayPal, and Marriott, as well as becoming trusted content partners of Premier League powerhouses Manchester City, Manchester United, Liverpool and Everton.
MOB received global acclaim for its work as the UK production partner on the groundbreaking Ring of Fire promotional video beamed around the world ahead of the historic Tyson Fury – Oleksandr Usyk heavyweight championship boxing match.
It further proved its groundbreaking creative credentials in recent months, partnering with the McLaren F1 team for its Ayrton Senna Livery reveal, a piece of content which has broken all viewership records across McLaren’s social media platforms.
Ed Edwards, 54 CEO, said: “54’s mission is to provide tech-driven, impactful and highly creative solutions to its partners in order to unlock the true power of sport. Development of engaging cross-platform content has never been more important in accomplishing this mission, and MOB have proven they are the ideal partners to provide world-first solutions in this space.
“Through MOB, our partners now have access to a globally-recognised production house, which has been trusted by some of the most renowned brands in sport and is well-versed in the highly strategic role content has to play in maximising fan engagement, ESG impact and commercial returns. Exciting times lie ahead for 54 and MOB and we look forward to pushing the edge of what sport can achieve with them.”
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John Brocklehurst, Managing Director at MOB, said: ‘We pride ourselves on our ambition and out-of-the-box approach and, as such, we could not be more excited to be partnering with 54, a company which has shown what is possible when you believe in and capitalise upon the full potential value of sport.
“We have worked at close quarters with the team at 54 on projects like the Aramco Team Series presented by PIF, Oman’s Football Fan Festival during the FIFA World Cup Qatar 2022, and LIV Golf’s International Series, and could not be more impressed by their passion and commitment to improve the impact realised through sporting properties and activations. Needless to say, we believe this partnership could have a game-changing effect on the sporting landscape and can’t wait to see what the future holds.”
For more details about MOB visit weareMOB.tv
For more details about 54 visit weare54.com