Global Edition

Mijas Golf upgrades to GPSI Inforemer HDX system

8.22am 27th February 2008 - Corporate

Mijas Golf, one of Europe’s most popular golf destinations, has recently joined GPSI Europe’s growing list of customers by installing 100 of the new Inforemer HDX units on the entire buggy fleet.

Using the Inforemer’s unique WiFi-based capabilities, Mijas is achieving several objectives:
• future-proofing their business operation by using proven GPS technology
• working with a technology partner that fully understands the importance of support
• generating new revenue and advertising/sponsorship opportunities
• and perhaps most importantly, enhancing their customers’ experience of playing golf at Mijas.

This is not the first GPS system that has been installed at Mijas Golf, but the owners decided to install the Inforemer system as they believe that it delivers new and additional features and capabilities that will enhance their overall offering to their golfing customers.

Ben Porter, director of GPSI Europe, states, “We are extremely pleased to have Mijas Golf as our first customer on the Costa del Sol. Renowned for being the busiest resort in Spain, Mijas are the first course in Europe to be upgrading from the Prolink system to the GPSI Inforemer system. We’re confident that more will now follow.”

Quinta do Lago, Son Quint, Dubai Sports City, Leopard Creek…
As well as Mijas, several other high profile golf destinations around Europe have also decided to choose the Inforemer system over other rival systems. Along with all the reasons cited by Mijas, the newer features of the HDX such as the flyover feature that rivals the quality of those seen on televised golf and the 2-way communications capability, are proving to be just what busy operators are looking for as they compete for business.

Phil Lewin, director of GPSI Europe, explains, “Wi-Fi-enabled resorts that can fully exploit technology like the Inforemer HDX are much more attractive propositions for developers and owners, because these resorts are easier to manage, offer much more to the customers, and create a raft of new revenue streams. And with the 2-way communications capability and tracking of the buggies on the course, operators can also speed up the time taken to play a round. That means potentially more golfers can be allowed on the course, and a better experience for the golfers.”

GPSI Europe

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