Two leading lights in the world of golf club technology, Eagle, the driving force behind the UK’s leading golf club members’ app, and MH Systems, the developer of golf club management and EPoS software, have agreed to work together and make things much easier for golf clubs, their managers and their members.
The problem of having different software applications using different databases – typically for membership data – is a major issue in the golf club industry, so Eagle and MH Systems are ensuring their customers only have to access the one database for membership details, whether accessed via the Eagle app or via MH Systems software from the manager’s desktop PC.
“We say that the clubs’ managers and members should always come first,” said Eagle’s Phil McInley, “after all, they’re the main users whether they’re updating new content or simply checking to see when something’s on at the club. We’re delighted that the team at MH Systems shares the same member-focused approach.” He added, “Eagle is talking with a number of other software developers, and we are confident these discussions will also lead to equally beneficial outcomes for many more golf clubs.”
MH Systems Director Sabine Duret agreed, adding, “MH Systems have always believed that content like membership details, handicaps and so on is the golf clubs’ property, and the role of the developer is both to help the clubs find new ways to use this data to improve both their internal and external marketing, and enhance the services they can offer to their own members.”
Duret continued, “One of the improved services that MH Systems pioneered some years ago was enabling our customer clubs to enable their members to log into their club’s website and to see their own individual page of data such as latest handicap, competition results etc. and update their own contact details. Members at clubs with our EPoS software can also see their real time bar statements, a feature which is we believe is still unique and certainly widely appreciated.”
“At this point, we’re going to work together so that clubs with both the Eagle app and MH Systems’ software will be able to see all the above, while bar statements via the app will come in early 2014. Our current focus is on the delivery of our new membership software which exploits both online and server-based technologies, and the Eagle app will offer our customers the ideal mobile – smartphones and tablets – platform for members to view their own data.”
Phil McInley is delighted with the app’s progress since its launch in Spring 2013, as he commented, “The Eagle club members’ app has really caught the imagination of the UK’s golf clubs, and helped drive a revolution in communications with their memberships.”
He continues, “With the latest Eagle app upgrade, we’ve added a number of great new features that have been requested by club managers and members alike, such as a Notice Board, a Team Manager feature and a Book The Pro feature which takes members directly into their club pro’s lesson booking diary. By listening to our customers and giving them what they want, we are driving increasing interest, sales and new installations well into 2014.
“Working together with progressive developers like MH Systems is obviously the right thing for Eagle to do when it comes to enabling managers both to exploit the benefits of different software, while keeping things simple with one shared database.”
Eagle www.eagle.uk.com
MH Systems www.mhsystems.co.uk