Global Edition

Letters Success on Tour Marks Return of an Old Master

8.16am 24th September 2012 - Corporate

John Letters of Scotland, the equipment brand with 94 years of clubmaking history, is enjoying its most successful period on tour since its golden days in the 50’s, 60’s and 70’s.

With over 135 products in play on the Seniors Tour, new additions to its Tour Staff such as Paul Wesselingh, Sam Torrance enjoying a resurgence in form and Phillip Archer doing so well on the European Challenge Tour – 2012 has been a real breakthrough year for the Scottish brand and its Master Model products, as it looks to compete among the golfing greats once again.

The new state-of-the-art John Letters Tour truck and team of tour technicians have recently completed a four week run of events starting with the Senior Open Championship at Turnberry, taking in The Scottish Seniors and then the Speedy Services Wales Senior Open and finishing with the Travis Perkins Senior Masters at Woburn; with the famous brand picking up more fans, players and advocates of its latest products along the way. With two top ten finishes at the Travis Perkins Seniors Masters from Andrew Sherborne and Sam Torrance, respectively, John Letters had no less than 135 products in play at Woburn.

Golf greats such as Antonia Garrido, Eamonn Darcy, John Gould, Graham Bannister, Mark Mouland, Marc Farry, Peter Mitchell, Steve Cipa, Wayne Westerner, Joe Rivero, Costintino Rocca, Angel Fernandez, Juan Quiros and Andrew Oldcorn have all turned to John Letters Master Model products over recent weeks.

First made famous by former John Letters staff player Fred Daly, who used the original Master Models to win the 1947 Open Championship, Master Model irons were used extensively throughout the 50’s, 60’s and 70’s by a host of tour players helping John Letters reportedly record over 13 Open Championship victories, more than any other manufacturer in history.

Following a 30 year absence, the iconic Master Model brand re-launched to much-acclaim in 2011 with a new set of players’ irons and also the Master Model driver, the most advanced driver in the Company’s history.

In 2012, the Master Model blades, Fairway woods and Grind wedges are continue the legacy as John Letters returns to its traditional clubmaking roots, providing the finest crafted equipment in the game.

In addition to the investment in the new Tour truck and Tour support, John Letters has also bolstered its stable of staff players adding Paul Wesselingh, Angel Franco, Andrew Sherborne and Paul Carman to Sam Torrance, Phillip Archer and Lee Shepherd.

John Andrew, Managing Director, commented: “There are not many brands that have stepped-up their tour activities in 2012, like we have. We continue to produce equipment the players want to play and more importantly, make available the services usually reserved for tour players – to players of all levels and ability – handcrafting our equipment and offering full customisation and custom fitting.”

John Letters

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here