Global Edition

Leading Course and Golfmanager form strategic partnership

11.31am 15th September 2021 - Corporate

Leading Courses and Golfmanager have entered into a strategic partnership. The partnership includes a two-way preferred supplier agreement, helping Leading Courses to grow their platform in terms of reviews, bookings and connected golf courses and for Golfmanager to grow their client base in specific markets. 
Leading Courses – Europe’s largest platform for golf reviews and tee time bookings –  connected to the golf club management software of Golfmanager back in 2019. The connection made it possible for golfers to book tee times online via Leading Courses at golf courses that use Golfmanager tee time software. 

Lo Romero Golf in Valencia, Spain was the first Golfmanager club to be connected to Leading Courses and has since welcomed thousands of golfers to their golf course who booked their tee time on
To date, 50 Golfmanager golf courses worldwide are bookable through and that number keeps growing rapidly. The pleasant cooperation and the potential of Golfmanager have prompted Leading Courses to strengthen their partnership by entering into a Preferred Supplier Agreement. A software vendor can only qualify as a Preferred Supplier for Leading Courses when certain criteria – like having a robust API including dynamic pricing, a dedicated support team and clients that are located in multiple countries in Europe – are met. Golfmanager ticks all these boxes.

The Preferred Supplier Agreement results in a joint promotion of both companies. In effect, this means promoting the Preferred Supplier to golf clubs both on- and offline to help digitize the golf industry, to align promotional activities and to align technical roadmaps. All with one main goal, to help each other to grow more rapidly.
Jeroen Korving, COO and founder of Leading Courses and responsible for growing the number of bookable golf clubs: “Our goal is to make every European golf club bookable so that golfers can easily select the best time slot and immediately see the price they are going to pay. Right now we interface with many different tee sheet providers in order to make that possible, but Golfmanager from the start has been a company that is willing to fight the status quo and has been innovating rapidly. It’s a great company that is gaining market share fast. And they have similar ambitions in similar markets, so it makes sense to align our roadmaps to grow even faster.”

Rafael Vera, CEO of Golfmanager says: “We feel very proud to partner with one of the most important players in the industry. Like Leading Courses, we want to digitize every golf course in Europe with our powerful – 100% cloud-based – technology and connect them to the maximum number of players online. We see Leading Courses’ tools as a “must” in the industry that every golf course should use to achieve the best results. This partnership will strongly promote both brands in Europe to continue growing these two successful projects”

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