Global Edition

K Club’s tee times offer on peak-time talk show

12.02am 1st May 2009 - Corporate

Finding new ways of promoting green fees and tee times is reaching new heights with The K Club getting some valuable television airtime on ‘Tubridy Tonight’ on Saturday evening 11th April, writes Charles de Haan.

Hosted by Ryan Tubridy, it’s proving to be one of RTE’s ‘must see’ programmes, combining a regular chat show format with international and Irish celebrities, quality musical acts, a regular house band The Camembert Quartet, and a live studio audience that according to RTE, just doesn‘t want to go home.

The value of installing the BRS Golf 24/7 online booking system
Ryan’s sharp wit and energetic interviewing style has made Tubridy Tonight one of the most popular shows on both sides of the border, and the opportunity to get a mention on the show proved equally unmissable for The K Club. Their offer is a giveaway of a series of tee times, but of course numbers are limited.

What has made this unique promotion even possible is the club’s recent installation of the UK and Ireland’s best online booking and tee time management system from BRS Golf.

Having this resource means that anyone can book tee times at The K Club, one of Ireland’s top golfing experiences, and do so 24/7 from the comfort and convenience of their home or office. Used by most of Ireland’s best golf clubs, BRS Golf has now been installed in over 300 clubs throughout the UK and Ireland, and dominates the Irish market alone. The GUI’s recent decision to use the BRS system for its own online tee time booking portal has served to reinforce BRS Golf’s market leadership.

Armed with the BRS Golf system, all The K Club had to do was generate the offer and find a good way to tell everyone about it. The exceptional offer caught the attention of the Tubridy Tonight team, and voilà  – The K Club’s tee times pitch was soon reaching a prime time audience at peak viewing times last Saturday evening.

The right management tool at the right time
Dr. Brian Smith, Director BRS Golf, is delighted with the way things are going for the company he runs with his brother, Rory. “Online booking makes things much easier for everybody, and with the increasing need to drive up green fee income, our system is proving to be exactly what any golf club manager wants, right now,” he said.

“Our own customers are finding it is helping them both make increased revenues and manage their club more effectively. The K Club is already finding out these benefits too, as are many other new customers, and we’re delighted to be helping over 300 golf clubs to improve their situations in very challenging times.”

BRS Golf
The K Club

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