John Coleman has reacquired Advanced Turf Technology from Stanley Black & Decker, reuniting the company and its portfolio of brands – including the INFINICUT brand of professional pedestrian mowers and TMSystem cassette range – with its original ownership and founding vision.
The acquisition, completed last week, brings INFINICUT back to its roots and the core philosophy that established it as a pioneer in the turf care sector. As the original electric mower in the professional marketplace, the INFINICUT redefined expectations around sustainability, performance and innovation with customers around the world long before electric solutions became mainstream.
“The INFINICUT mower range was designed and developed to challenge convention and placed the focus firmly on innovation – pairing industry-leading cut quality with the very best in battery technology,” said Coleman, Managing Director of Advanced Turf Technology. “Bringing the brand back allows us to fully focus on those principles, enabling us to be reactive to changing market requirements and accelerating the next phase of its evolution.”
As part of this renewed commitment, ATT will be moving to new, dedicated manufacturing premises supporting product development and putting a renewed focus on innovation. With full autonomy over design, manufacturing and future strategy, John and the team are well placed to reaffirm the INFINICUT’s position as a leading force in the global mower market.
ATT also confirmed that the INFINICUT name will remain unchanged, with the performance, specification and iconic yellow livery which has become synonymous with the brand continuing as customers would expect. Aftersales support will also remain in place, with comprehensive parts, service and technical advice continuing through current and new dealerships across the country.