The British Golf Industry Association (BGIA) has commissioned Sports Marketing Surveys to undertake a comprehensive evaluation of the European Golf Equipment Market.
The independent sports research agency will build on its extensive credentials in the golf industry to establish current market trends and identify potential growth areas for BGIA members.
Sports Marketing Surveys Ltd, established in 1984, is entirely independent and has its headquarters in the UK. Through its network of international offices the company provides multi-country research to sponsors, rights holders, federations, sports goods manufacturers and those wanting information on the industry.
A range of methodologies is being used to collect and collate knowledge, intelligence and expert opinion on the market place. Combined with desk research, interviews will be conducted with key specialists in the market such as retailers, buying groups, distributors and the manufacturers themselves. The study covers almost 20 countries including former Eastern bloc countries.
Commenting on the project, Marcus Illingworth, chairman of the BGIA, said, “We have set Sports Marketing Surveys a difficult task but this type of information will prove invaluable to our members in expanding into the emerging European markets.”
Stephen Proctor, managing director of Sports Marketing Surveys said, “The major markets are already quite well researched and actively serviced by the major companies in the industry. What we hope to achieve from this survey is a thorough understanding of the smaller markets and the opportunities that exist there for SMEs who are unable to fund such extensive research from their own resources. That is an interesting challenge which we are excited to be working on.”
Funding for this project is being provided by UK Trade & Investment through their export marketing research scheme.
The British Golf Industry Association is based in Stoneleigh, Warwickshire and represents the interests of manufacturers and distributors of golf equipment and golf apparel in the UK.
BGIA www.bgia.org.uk
Sports Marketing Surveys www.sportsmarketingsurveys.com
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