With tight budgets and brands vying for shop floor space, competition for sales is at an all time high. One company that has developed a new concept that aids brands and retailers is Golf Lab TV. Launched in early June, Golf Lab TV specialises in creating short TV programmes that the company places on mainstream television channels and on the web.
Rather than competing with grass roots retailers, brands using Golf Lab TV’s services are gaining valuable TV exposure in an extremely cost effective manner as founder Tim Morrison explains, “In our experience, we don’t compete with the Pro Shop because regular golfers still want to get the product in their hands before making a purchase. What retailers are telling us is that golfers are coming into the shop asking for products that they have seen advertised by us on TV.”
The importance of brand exposure is undoubtedly at an all time high in today’s economic climate. Previously, reaching a mass audience through an integrated advertising campaign was incredibly cost prohibitive as Tim continues to explain, “In order to have a top level TV advertising campaign companies need to invest several tens of thousands of pounds. At Golf Lab TV we help brands get the best out of their budgets and create revenue for them by producing programmes that show their products in use and placing these programmes on specialist TV channels such as Sky Sports and EuroSports.”
Initial trials with GPS specialists GolfLogix and Rife Putters have been incredibly successful in raising the brands’ profile and in creating sales.
Ian Waddicar, the brands’ UK distributor explains, “Golf Lab TV is the perfect platform for Rife and GolfLogix because they are products that need to be seen in action to be appreciated. We were a little concerned at first that our retailers might think that we were working against them, but the response has been very positive with several Pros reporting an increase in sales as a direct result of the TV exposure.”
With a combined background that includes launching golf brands to the UK and US golf markets as well as developing product programmes for the likes of Nike Golf, Maxfli and Taylor Made, the team at Golf Lab TV has the experience to take this new marketing stream from strength to strength.
Golf Lab TV www.golflab.tv