Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium, high-performance exercise equipment for the commercial and consumer markets, has announced that PGA Tour legend Greg Norman will endorse its products as an official ambassador for the innovative CYBEX Golf Fitness platform.
As part of this multi-year agreement, 54-year-old Norman will serve as a CYBEX spokesperson, participate in strategic marketing initiatives and appear on behalf of CYBEX at the Golf Industry Show, 10-11 February 2010 in San Diego, California.
Norman’s involvement with CYBEX will include his contribution to designing golf-specific exercises, forming a CYBEX Golf Advisory Council and facilitating partnerships for CYBEX with golf clubs, resorts and communities worldwide.
“Staying fit has been a key to success throughout my career,” says Norman. “I’ve worked out almost exclusively on CYBEX equipment for years, so this is a truly authentic relationship. I’m extremely impressed with CYBEX’s design, focus on exercise science and commitment to innovation.”
One of the most notable early proponents of fitness in golf, Norman played a key role in development of the PGA Tour strength and conditioning trailers. The two-time major winner and Hall of Fame golfer also has CYBEX fitness equipment installed in gyms at his home, office and country club.
“Greg is among the world’s most recognized athletes,” says John Aglialoro, CYBEX Chairman and CEO. “He’s a superb ambassador for the game and an incredibly astute businessman. We’re thrilled to partner with him and know he’ll play a key role further expanding market penetration of CYBEX Golf Fitness and our sought-after Sweet Spot platform.”
Developed specifically to meet the needs of the golf and country club market, the CYBEX Golf platform is designed to drive year-round revenue, enhance member retention and loyalty, increase fitness centre usage and create a point of distinction to club prospects.
This new, total fitness solution is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment, the only brand used in the mobile fitness trailers that travel weekly with the PGA and Champions Tours.
CYBEX Golf www.cybexgolf.com