On the heels of the successful recapitalization of its parent company, MacGregor Golf Company, Greg Norman Collection reports strong business results across all sales channels. Sales from the company’s corporate division have increased 37 percent over last year to date.
“Over the past 12 months, our sales force has strengthened and our Corporate product assortment has increased with an emphasis on proprietary tech fabrics such as Luxury Play Dry and Pima-Tech,” said Dave Capano, director of corporate sales. “Both factors contributed to the success in 2007.”
The company added five sales representatives in 2007 and increased its corporate product offering by 20 percent.
Green grass distribution continues to generate strong results for the company. Spring bookings with key premier on-course management groups are trending up double-digits over last year at this time. In addition, Greg Norman Collection is now sold in more than 80 percent of Golf World’s ‘100 Best Golf Shops’.
“Greg Norman Collection is stronger than ever and continues to innovate with a large offering of superior performance fabrics for spring 2008,” said Adrienne Flentge, director of retail, KemperSports Management. “Several new facilities in the KemperSports portfolio will carry GNC in the upcoming season and we anticipate positive reactions from our customers.”
GNC is finding additional success internationally with double-digit growth in both Canada and the United Kingdom. In February 2008, product will begin selling at retail in Korea, the world’s third largest golf market. Plans to launch in Japan and China are currently set for 2009.
The brand’s luxury assortment, Signature Series, which launched in Fall 2006 and is identifiable with an exclusive silver label, is the company’s single biggest fashion delivery, nearly doubling its fashion business in its first full year of shipments.
“Greg Norman Collection created a niche in the industry with its wide range of products that is truly defined as golf-inspired sportswear,” said Jennifer Hawkins, director of marketing and public relations. “We were the first to offer retailers a product constructed with both luxury and performance elements called Luxury Play Dry, and by doing so we bridged the gap between athletic product and sportswear sophistication.”
As a whole, the company’s Spring 2008 bookings are up nearly 10 percent over last year. “We are hearing from customers that Spring 2008 is our strongest line of the past several years, and the pre-book orders reflect their confidence in Greg Norman Collection,” said Suzy Biszantz, CEO and president. “Our new fabric innovations are getting our customers’ attention this season, especially the 2-Below, Pima-Tech and Ultimate 80s knit shirts.”
Built upon a unique combination of performance, luxury and style, Greg Norman Collection, a subsidiary of MacGregor Golf Company, is a leading worldwide marketer of golf-inspired sportswear for men and women, influenced by one of the world’s leading golf professionals.
Greg Norman Collection www.gregnormancollection.com
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