GPS as a development and marketing tool

Using architect’s plans and GPS software from Sports Coach Systems, new course designs can be played and if necessary modified in advance. The simulation can then be used to market memberships and real estate sales before construction work has even started.

Sports Coach Systems based in Dorking, Surrey, who have been involved in golf simulation for nearly 15 years, have recently completed simulating two courses for Oceanico Developments in Portugal. Both of the 18 hole courses, one designed by Christy O’Connor Jnr. and the other by Nick Faldo’s design company, are now being used successfully as an integral part of Oceanico’s marketing plan for club membership and real estate sales for the Amendoeira Resort on the Algarve. Using the architect’s plans and the latest in GPS software, the courses can now be played and if necessary altered or modified before any construction takes place.
Christy O’Connor Jnr found the GPS system very useful as part of his overall design process. “To see the final course in 3D moving images was fantastic,” he said. “I could play the course and make instant changes, saving time and money.”
Simon Burgess, an Oceanico director also had praise for the system. “The simulations were an integral part of our whole marketing program and were of enormous value to us as a company,” he said. “We were also able to bring forward our marketing of the resort and that was down to the great quality and flexibility of the simulations.”
Sports Coach is currently working on simulating many of the Open rota and Ryder Cup courses for the clubs, their clients and their international simulator network. Andy Cole, Sports Coach’s chairman, said, “We are constantly developing the software for our GPS System and feel sure that architects and developers will find the system easy to use and of great benefit to their organizations.”
Sports Coach are also in discussions with some major players in the golf course architect sector. With money and time saving an essence, Sports Coach’s GPS system will surely be the future for all those who take golf course developing and marketing seriously. Sports Coach also manufactures both purpose built indoor simulators and inflatable portable simulators. Coupled with the GPS technology they provide an impressive strong marketing tool.
For a free demo CD and information pack contact Sports Coach on +44 (0)1306 741888. e-mail. sales@sports-coach.com
Sports Coach Systems www.sports-coach.com

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