Global Edition

GolfBuddy Appoints Five New European Distributors

12.35am 27th April 2010 - Corporate


GolfBuddy, one of the world’s leading golf GPS rangefinder brands, has continued the expansion of its European business with the appointment of five new distributors in France, Spain, Portugal, Norway and the Netherlands.

This follows the appointment of PowaKaddy as UK distributors and further underlines GolfBuddy’s market leadership in the European golf GPS sector.

GolfBuddy’s European general manager, John Ennis, said: “GolfBuddy is making great progress in the UK and mainland Europe and the appointment of the hand-selected new distributors in five key countries demonstrates how popular our products are, both with golfers and suppliers.

“We’re also introducing some very strong retailer programmes and continue to develop GolfBuddy’s technology and product range without losing sight of our business platform – which is to give golfers simple to use GPS rangefinders without annual subscription fees or course download charges.”

Ireland-based Ennis has also been instrumental in GolfBuddy’s global expansion – a GolfBuddy susbsidiary has been established in Melbourne, Australia, and distributors appointed in New Zealand and South Africa. And the company is exhibiting at the giant China Golf show in Beijing with distributors Direct Link, who cover the Greater China area of China, Macau, Hong Kong and Taiwan.

GolfBuddy has rapidly become the leading golf GPS choice for Golf Professionals Shops across Europe, explained Ennis, with many using GolfBuddy GPS units in their on-course playing lessons to teach better course management.

“Firstly, we’re really easy to use – we’re a ‘straight out of the box’ product that uses true GPS, so as you move from hole to hole, you don’t have to touch the device. With many others you have to tell it that you’ve moved.

”Then we offer completely free access to our course library. We don’t believe golfers should have to pay an annual subscription or download fees to access course maps. In our experience this is a major factor for golfers, who within a few years can run up hundreds of pounds of additional fees with other products.

“Finally, we’re a great product with fantastic features like automatic course and hole recognition, multi-language capability, score-tracking and the ability to add up to 11 of your own targets and hazards to any hole. This in itself helps customers work out a strategy for playing smarter around their courses.”


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