Golf Management Group (GMG), the company dedicated to reducing UK golf clubs’ operating costs and creator of the new Contracts Manager software, has appointed specialist agency Magic Hour Media to handle PR, media relations and other external marketing services in 2016.
So far, almost 500 UK golf clubs have joined GMG (www.golfmanagementgroup.co.uk) to enjoy the power and significant discounts of collective purchasing. GMG benchmarks core expenditure categories at golf clubs, and then works with the club’s management team to realise savings in each category.
In spring 2015 GMG also introduced Contracts Manager, a cloud-based web portal which stores service & utility contracts information for golf club managers, ensuring that contract end dates and – crucially – notice periods are never missed.
On the appointment of Magic Hour Media Scott Partington, Director of GMG, said: “After speaking to a number of PR agencies within the sport and leisure industry, we felt that Andy Hiseman and his team at Magic Hour Media really understood our brief. With their expertise within golf it was a very easy decision to place our business with them.
“Golf Management Group has gone from strength to strength since our inception in 2010 with nearly 500 golf clubs up and down the country taking advantage of our services. Andy will help us to capitalise on the success of our new product Contracts Manager, and also to maintain our firm status as the #1 purchasing alliance for UK golf clubs.
“We have some major expansion plans for 2016 both within golf and also with other sporting facilities in mind, so it is fantastic timing to partner Magic Hour Media and utilise their expertise over the next 12 months”.
Magic Hour Media’s Andy Hiseman said: “Scott Partington and David Valentine have created a compelling B2B model with the Golf Management Group. We will be helping them to spread news of their success, naturally, but we will also be helping to create some fascinating Case Studies to look at those successes in greater detail.
“Magic Hour will also create and broadcast a new series of regular HTML emails, designed to keep GMG’s many customers abreast with the latest developments and savings possible owing to their membership”.
To contact Scott Partington or David Valentine, please email info@golfmanagementgroup.co.uk or call +44 (0)161 485 5410.
Golf Management Group: www.golfmanagementgroup.co.uk