Global Edition

 

Glenmuir launches the world’s most advanced golf shirt

12.50am 29th July 2009 - Corporate

Glenmuir has unveiled the world‘s most technologically-advanced golf shirt in its Autumn/Winter ‘09 collection. The leading apparel brand‘s new Performance Tech polo uses ThermoCool™ a unique blend of hollow and solid fibres that interact with the golfer and allow for outstanding body temperature regulation through a process known as ‘thermo-buffering‘.

When the user is hot and perspiring, the fabric provides evaporative cooling, allowing vapour to escape and keeping the user cool and comfortable.

When the user is cold, the fabric reduces exposure impact to external temperatures by trapping body heat and creating a barrier to cooler temperatures, keeping the user warm and thermo regulated.

Developed by Advansa, one of the world‘s leading synthetic fibre developers, ThermoCool™ will play a key role in the ongoing development of Glenmuir‘s increasingly-popular Men‘s Performance collection.

While the Performance Tech polo is their first golf shirt to use the technology, the Scottish-based company‘s Spring/Summer 2010 range will see further use of the cutting-edge fabric technology.

Colin Mee, Glenmuir managing director, said: "ThermoCool™ has been specifically developed for situations where users experience periods of low activity and high activity – and cool and warm temperatures – while engaged in their chosen sport. This means the fibre technology is ideal for golfers, because their activity levels – as well as external weather conditions during several hours of a round – can change on a frequent basis.

"The Performance Tech polo shirt takes thermo-regulation and comfort to new levels and we are very excited by the opportunity to develop our Men‘s Performance collection alongside this major breakthrough in fabric technology."

ThermoCool™ blends a combination of hollow core fibres with fibres with a channelled surface. In periods of high activity when the user becomes hot and perspiring, the multi-channel fibres give superb moisture transport, allowing sweat to evaporate.

The hollow fibres, meanwhile, provide an evaporative cooling effect by allowing cool air in to create enhanced air circulation.

In periods of lower activity or cooler temperatures hollow voids in the fabric still allow excess heat from the body to dissipate into the air, but thermobuffering properties protect the user from the cold external air.

Silvia Toledo, Ready-To-Wear Segment Manager at Advansa, said: "We‘re delighted to be working with such a high-profile golf brand as Glenmuir.

"When it‘s hot, perspiration is the body‘s natural cooling mechanism. But when it‘s cold, moisture is the enemy and needs to be moved away rapidly to avoid muscle chill and discomfort. ThermoCool™ allows golfers to stay in a comfort zone across different external temperatures and activity levels.

“If the body is forced to work hard to keep cool then a massive amount of energy is spent, which can lead to a significant loss of performance during a long round of golf. So if golfers can maintain their body temperature more easily, they have a much better chance of maintaining their energy and performance levels.”

Glenmuir‘s Performance Tech polo shirt is available in sizes S-XXL and three contemporary colours, black/winter white, ink/ice and fire/winter white, with contrast stripes and a lock-down zip-neck placket. The RRP is £38.

The introduction of two new ‘smart fabrics’ – ThermoCool™ and CoolFlex – sit alongside Glenmuir’s other high-performance HiCool® and CoolMax technologies and give golfers the ultimate in performance golfwear.

Other new additions to the Glenmuir Men’s Performance Shirts range include the long-sleeved Slaley polo, which features the CoolFlex performance fabric to deliver lightness and stretchability with outstanding moisture-wicking.

Operating in Europe, the Middle East and Africa, Advansa – owned 100% by the Haci Omer Sabanci Holding A.S. – is the largest manufacturer of polyester fibre and filament as well as a leading producer of polyester-based polymers, specialties and intermediates in the region. In 2007, Advansa  had annual revenues of € 352 million. The company employs 2,000 employees and operates plants in Turkey and Germany. The headquarters are located in the Netherlands, with sales offices in Turkey, Germany, Spain, Italy and France.

Glenmuir Ltd www.glenmuir.co.uk
Advansa www.advansa.com 

       

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