Global Edition

 

Glenmuir launch first ever kids’ range

3.29am 5th February 2008 - Corporate

Glenmuir, one of Europe’s leading golf apparel brands, has launched the first ever bespoke junior collection in its proud 117-year history.

The Lanark, Scotland-based company’s new Spring/Summer ’08 range features ‘Golfing Kids’ – two shirts, a long-sleeved wind shirt and a cap all designed specifically to introduce youngsters to the Glenmuir brand, which sits right at the heart of golf.

Andy Bough, Glenmuir marketing director, said, “Glenmuir is one of Europe’s leading clothing brands with men and lady golfers and we felt this year was the right time to produce our first ever kids’ collection.

“Young golfers are very fashion-conscious and like to follow the golf clothing trends set by tour pros on TV. Our Golfing Kids range is heavily influenced by the athletic design of our new Men’s Performance Shirts, which feature contrasting colour panels, modern fabrics and cool and contemporary colours.”

The GK Pro is a 100% combed cotton lightweight baby pique shirt with zip neck and is characterised by smart contrasting side panels. With anti-curl collar and raglan sleeves, it comes in four colour options (white/navy, light blue/white, garnet/white and black/white).

The GK Club is a 100% combed cotton lightweight baby pique polo shirt. It’s available in a more traditional design of four solid colours, each with a contrasting collar and cuff stripe (white/navy, light blue/white, garnet/white and black/white) and featuring the Glenmuir 1891 embroidery.

Young golfers looking for a high-quality wind shirt will be attracted to the feature-packed GK Team – a half-zip top with concealed zip-off sleeves, elasticated cuffs with Velcro adjusters and an adjustable draw cord at the waist.

With a Teflon-coated 100% polyester microfibre shell and 100% polyester coated lining, the GK Team has great weather-beating properties to keep youngsters warm and dry. It’s available in navy/light blue and black/sand colour options.

All the Glenmuir Golfing Kids clothing is available in age sizes 8/10, 10/12 and 12/13. The range is completed by the smart new cotton twill GK Cap, in three colours with a contrasting sandwich peak and eyelets (black/white, light blue/white and navy/white).

Glenmuir is one of the most-respected brands in golf. A preferred supplier to the European Ryder Cup team for 20 years, it also has a close working relationship with the PGA, European Tour and is the official clothing supplier to the Golf Foundation – the leading registered charity established to develop and promote junior golf throughout the British Isles.

Added Bough, “We are proud to work closely with key golf organisations to encourage and develop junior golf and the ‘Golfing Kids’ range will enable young golfers to interact more closely with a brand that is synonymous with doing good things for the sport.”

Glenmuir Ltd www.glenmuir.co.uk

       

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