Global Edition

Glenmuir develops sport-fashion styling

12.03am 1st April 2009 - Corporate

Leading golf apparel brand Glenmuir has launched 24 key new products in its Autumn/Winter 2009 collection – and also demonstrates its growing emphasis on garment performance with the introduction of two new hi-tech fabrics.

ThermoCool™ and CoolFlex® fabrics have been introduced across the new men’s Performance collection to give golfers a wider selection of performance fabrics and layering options.

The new Performance Tech polo features ThermoCool™ consisting of a unique blend of hollow and solid fibres that interact with the golfer. When the user is hot and perspiring, the fabric allows evaporation, keeping the user cool and comfortable.

When the user is cold, the fabric traps body heat and creates a barrier to external cooler temperatures, keeping the user warm and temperature-regulated – known as thermo-buffering.

Other new additions to the Glenmuir Men’s Performance range include the long-sleeved Slaley and the short-sleeved version, Skibo, which both feature the CoolFlex® performance fabric, which combines lightness and stretchability with outstanding moisture-wicking.

The popular Performance Club and Performance Team (incorporating Coolmax active fabric), HiCool ® Classic and Hi-Cool ® Base shirts have all been updated with new colours.

Launching the AW09 catalogue, Glenmuir marketing drector, Andy Bough, said, “We have developed our sport-fashion styling into the Autumn/Winter 2009 collection as a direct response to demand from golfers, who clearly want to have the same styling and high performance from their winter wear as well as their summer clothing.

“With the introduction of the new intelligent fabric technologies of ThermoCool™ and CoolFlex® – together with our RainBloc® and StormBloc® weatherproof systems – we are able to deliver outstanding levels of comfort and performance across our entire Men’s, Ladies and Glenmuir Kids’ ranges.”


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