GEL Golf launched its new range of Groove Putters, the GEL Paul Hurrion Signature Range, into the UK and European golf markets at the London Golf Show at ExCel last weekend (25 – 27 April).
Designed by sports biomechanist and putting coach Dr Paul Hurrion in conjunction with GEL Golf, the new range incorporates the innovative groove and insert technology that defined the original GEL Groove Putter Range and reflects over ten years of research and development by Hurrion into the art and science of putting.
Scientific testing has proved that the use of groove technology in putters creates instant forward roll on the golf ball, thus reducing the unwelcome effects of skidding and giving a truer roll.
Meanwhile Hurrion’s biomechanical analysis of putting has proved that the performance of a golf ball during the first portion of the roll is the most crucial element to direct the ball towards the intended target, ensuring therefore that grooved putters will always outperform all other putters.
In this latest range, GEL’s unique groove technology, using a firm, multi-layer aluminium insert over a larger area, has allowed Hurrion to position weight around the perimeter of the club head creating a high moment of inertia (MOI) so increasing the forgiveness and creating an even truer roll of the ball.
“Working with golf technology company GEL, I have designed the Paul Hurrion Signature Range of putters to help golfers enjoy the key benefits Tour players look for on the greens. That is, a putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximises the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-centre hits,” explained Hurrion, who works with a host of European Tour and Ryder Cup players.
“Based on the biomechanical principles that I have studied, the new GEL range of putters creates stability at impact in the area of the game that matters most,” he concluded.
The result quite simply is that the Paul Hurrion Signature Range delivers great feel, exceptional feedback and creates immediate forward roll ensuring that good putts are rewarded.
GEL Golf, which introduced its first range of GEL groove putters in 2007, has produced four models in the Paul Hurrion Signature Range, namely the Sedo, Sedo II, Scindo and Rego, which retail at UK£165.
“All the testing that has been undertaken on putters proves that grooved putter faces produce greater grip with the golf ball at the moment of impact, therefore enhancing a putter’s ability to produce the desired topspin roll on the ball,” added Alec Pettigrew, managing director of GEL (Groove Equipment Ltd).
“GEL has further improved groove technology by introducing horizontal, precision-cut grooves to generate an even better topspin roll and now that we have drawn on Paul’s scientific expertise for the Signature Range, I am confident that we have developed one of the best ever putter ranges on the market.
“Given the number of strokes that putting can add to a round of golf, and the beneficial effect that grooves can have on a player’s putting, the potential for grooved putters is enormous.”
The Paul Hurrion putters are all fitted with WINN grips and the distinctive electric blue inserts that did so much to differentiate GEL’s first range of grooved putters when they were first launched into the golf market in January 2007 at the PGA Merchandise Show in Orlando.
GEL Putters are distributed in the UK by Assay Golf which is based in London and can be found at www.GELGolf.co.uk
GEL Signature Range www.GELGolf.com