Global Edition

Gary Player unwraps AST’s UgMO

12.13am 10th February 2009 - Corporate

UgMO™ knows, and as of today, so does the golf world. More than 25,000 visitors to the Golf Industry Show in New Orleans were on hand to see UgMO – Advanced Sensor Technology, Inc.’s (AST) patented, wireless, underground soil monitoring system with the most advanced and intuitive software available – make its debut in a big way.

At exactly 1:00 p.m. on the show floor, AST’s brand new generation of wireless sensor technology and fully interactive software platform were introduced by golf’s most successful international champion and conservation advocate, Gary Player.

UgMO is a new generation of wireless soil monitoring technology. Its in-ground system operates via a wireless mesh network, and its unrivalled software package leverages the latest agronomic research on the relationship between moisture, temperature and salinity in the soil’s rootzone.

By bundling the wireless hardware, analytic software and ongoing agronomic consultations, UgMO users experience water savings, reduced use of fertilizers and pesticides, and optimal playing conditions.

“UgMO puts the smartest, most intuitive information available in the industry directly at our customers‘ fingertips,” said Walt Norley, Founder and CEO of AST.

Grand Slam Champion Gary Player agreed, “This is no ordinary technology. This is must-have, breakthrough, environmental technology that gives golf course superintendents, property owners, architects, designers and others in this business the information that’s always been missing.”

“When does your turf need water? How much does it need? When and what type of fertilizers are necessary? How can you eliminate disease before it happens? UgMO knows, and UgMO users will, too,” said Mr Player.

Player spoke to the environmental significance of that kind of informational intelligence.

“Consider UgMO’s water conservation piece. The savings achieved in water alone will create not only a return on your investment, but it will also protect the earth’s most precious resource – water. That’s something we all must invest in,” said the environmentally-conscious Gary Player, who is known the world over for a golf course design portfolio of more than 300 golf courses.

Gary Player has personally experimented with cutting-edge conservation techniques on his ranch in the semi-desert Karoo of South Africa. Some years ago, he aspired to build a virtually ‘waterless’ golf course, and to his credit, he has done just that. Player has since invited developers from various parts of the world, particularly the Middle East, to see the finished product which has now become a model for future Gary Player-designed golf courses.

Inspired by his brother and world-renowned conservationist Dr. Ian Player, Gary Player strives to make each golf course ‘a gift to nature’ and believes that saving water is critical in today’s world. Hence, Player has given AST’s UgMO product his nod of approval.


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here