Foremost and Garmin are delighted to announce a new partnership that sees Garmin, the number one golf distance measuring device (DMD) brand in the UK, become a full Elite Marketing Programme (EMP) supplier partner from the end of this year.
As the Foremost EMP official DMD partner, Garmin will provide integrated marketing of its products to Foremost Members, including newsletter feature content articles, store signage, EMP monitor support and EMP website content and video.
Members will also benefit from an easy, 24/7 ordering process, with next day delivery available from Monday to Friday using Garmin’s Dealer Resource Centre (DRC). Since Garmin first started supporting the group with Approved Supplier terms 18 months ago, over 500 Foremost members have benefited from activating their Garmin DRC unique login access.
The announcement also includes the opportunity for members to become EMP Garmin ‘Preferred Dealers’. This will complete the in-store marketing solution by providing free of charge POS, as well as a Training and Merchandising visit from a Garmin Regional Sales and Training Executive, and the pro shop added to the Garmin UK website’s ‘where to buy’ section.
Additional member benefits include a 50% discount on the cost price of demo stock and a personal use discount code that can be used on golf, cycling, running, wellness or satellite navigation devices.
An initial stock commitment will consist of two Approach S20s, two Approach X40s and one Approach G8, totalling a cost price of £541.38 (ex. VAT) and carrying a retail value of £1,089.95.
Julie Benford, Recreational Sales Manager for Garmin (Europe) Ltd., said, “Garmin is delighted to be supporting Foremost’s innovative Elite Marketing Programme which works perfectly with our product ordering Dealer Resource Centre. We look forward to working with many more Foremost members and growing sales in Foremost pro shops in 2017”.
Speaking on behalf of Foremost, Company Director Andy Martin said, “We are happy that Garmin will be supporting our members in the EMP. Garmin is the leader in the distance measuring device sector, but will also be providing our members with in-store marketing solutions to complete the marketing journey from the inbox and web into store. The brand is providing a complete retail solution from online ordering and replenishment to in-store marketing support which is what our members now require from a supplier partner.”
For further information on Foremost EMP or becoming a Garmin stockist, please contact Chris Glenday on 01753 218 915 or email chris.glenday@foremostgolf.com