Galvin Green has agreed a contract with Ryder Cup Europe to become a Licensee and part of a new ‘Exclusive Collection’ for golf’s most exciting showpiece biennial event.
The contract agreement, which runs up to the 40th Ryder Cup at Gleneagles in September 2014, enables Galvin Green to offer its premium-priced garments with the official Ryder Cup logo across the whole of Europe for the next three years.
The Swedish-based brand – recently described as ‘the most desirable clothing brand’ amongst golfers in the UK & Ireland’* – will feature the Ryder Cup logo on a selected number of garments in both the 2012 and 2013 product ranges and then unveil its dedicated ‘Exclusive Collection’ in March 2014.
“This new contract is recognition of the importance of the brand as a leading golf clothing supplier,” said CEO Christian Nilsson. “We are very proud to be associated with one of the world’s biggest sporting events and one that every golfer in Europe would like to feel a part of. Now we can add our distinctive style to the Ryder Cup and cement our reputation in key markets.”
“We’re also looking at the possibility of producing a limited edition range similar in size to the one we introduced this year, when all 400 numbered garments in a 3-garment set were sold even before they went on display,” added Nilsson.
Commenting on behalf of Ryder Cup Europe Limited, Ryder Cup Director Richard Hills said: “Galvin Green is among the first of a number of premium clothing brands that we are adding to the new Ryder Cup ‘Exclusive Collection’ and we are delighted to have such a well-respected brand linked to the event.”
“This agreement covers a variety of branded products that will be offered in addition to the established Ryder Cup ‘Official Collection’, composed of clothing from our long-standing team suppliers,” he added.
* Sports Marketing Surveys Inc. 2011
Galvin Green www.galvingreen.com