Galvin Green is now the clear No.1 brand in terms of value share in golf waterproofs in the UK and continues to increase its market share, according to independent research among more than 1,500 regular golfers across the country.
The research, conducted by the respected research group Sports Marketing Surveys, shows that sales of Galvin Green waterproofs during the first half of 2008 represented 17.4% of the total value in the growing market sector – some way ahead of the nearest competitor at just 12.9%.
The value of sales generated by the leading premium golf clothing brand now outstrips long-standing rivals like ProQuip, Sunderland and Ping, as well as relative newcomers to the golf waterproofs scene such as Nike and adidas.
“Becoming the clear market leader is a great achievement for such a relatively small, specialist brand like ours,” said Mike Johnson-Hill, Galvin Green’s general manager in the UK & Ireland.
“It represents the culmination of several years of focusing on product performance and customer service based on our ‘never compromise’ philosophy. It’s a credit to everyone associated with the brand that we continue to do well even in difficult market conditions.”
The research confirms the broad appeal of Galvin Green products. The brand is especially strong among low handicap, regular golfers and younger players. And as well as proving popular with golfers in the influential AB demographic group, a higher percentage of Galvin Green customers are in the C1 and C2 demographic groups than for any other brand in the golf rainwear sector.
Apart from dominating the market with its waterproofs that incorporate GORE-TEX® fabric in every garment, Galvin Green has more than double the market share of its nearest competitor in the rainwear sector in terms of sales value. It is also making inroads into the Windshield sector with its distinctive WINDSTOPPER® range – now ranked in second spot for value in the overall market.
Galvin Green www.galvingreen.com