The Golf Foundation has introduced a new look for all of its branding for 2007 and beyond. The modern styling of design will be applied to all marketing and events material as of this week.
The Golf Foundation, founded in 1952, is a charity that works on behalf of the national golf partnerships to give a successful start in golf to youngsters, working in schools and golf clubs and providing structured learning programmes to develop young players.
The new look for the Golf Foundation brand is designed to reflect this progressive role in golf development. A newly created logo also carries the new ‘Skills for Life’ message, which stresses a commitment the Golf Foundation has made to pass on all the positive benefits golf can offer to young people who enter the sport.
Mike Round, chief executive of the Golf Foundation, said, “Skills for Life aims to promote our long-held belief that golf is about much more than learning the techniques of how to play the game. Golf helps to promote values like honesty, co-operation, respect, self-motivation, and perseverance, and while the Golf Foundation’s primary role is to make golf more accessible for children, it is having an increasingly important part to play in championing these values and their benefits for the rounded development of youngsters.”
Mike added, “The Golf Foundation has worked hard to become a charity that is relevant to modern times and this, hopefully, is reflected in all our new branding. We work closely with the national golf partnerships of England, Scotland and Wales and are making real progress in increasing the numbers of youngsters entering the sport, but it would be wrong to suppose that the Golf Foundation’s work is purely about numbers. Our development staff have discovered when working with golf club junior organisers, club professionals, teachers and parents, that golf has so much to offer in the personal progress of the youngsters involved. As we are happy to promote these positive values we wanted go further and make this formal commitment to offer all our young golfers skills for life.”
The Skills for Life strap line will underpin all the work of the Golf Foundation in the time ahead, including spreading the message about accessibility at high profile tournaments like The Open (where the Foundation welcomes around 4,000 juniors each year) and European Tour events. The public will also see the new branding at many regional sports festivals and other promotional events in the year ahead.
Golf Foundation www.golf-foundation.org