59club is to split its annual awards into two separate events for the first time this year, with the benchmarking company’s European clientele invited to attend the Forest of Arden Marriott Hotel & Country Club in Warwickshire on March 12-13 for its annual awards, while The Westin Abu Dhabi Golf Resort & Spa in UAE will host awards for 59club’s clients in Asia, the Middle East and Africa on April 20.
The ceremonies will bring the industry together to honour individuals, clubs and group achievements across all 59club spectra, with clients invited to attend their choice of local or international awards, with many expressing the desire to celebrate and network across both events.
The awards recognise the leading golf and leisure venues that consistently achieve ‘service excellence’ across all areas of the business – sales, service, operations, retail, facility, food & beverage and management. With winners recognised by the genuine scores collected from the independent visitor panel who evaluate the experience afforded to both visitors and prospective customers.
The climax of the night for many is when the 59club’s Industry Benchmark awards are announced; the Gold, Silver and Bronze Flag Awards. The awards are bestowed on the member clubs and commercial venues that not only achieve the required standard of service as part of the mystery test audit criteria, but also provide excellent facilities for customers to enjoy.
59club will also bestow accolades upon venues for their commitment to engage, analyse and enrich their member and guest experience, utilising a collateral of survey tools across the my59 software platform.
An educational day will precede the evening awards ceremony, while golf competition will also be part of the programme of events at both venues.
Simon Wordsworth, 59club CEO, said:“59club is fully committed to assisting the industry to advance. The awards for us is about bringing everyone together and paying tribute to what we have achieved collectively. What started out as a simple idea to develop people and process in the early days has grown into a global pioneering brand that has taken every experience across the hospitality industry and made staff, managers, venues and groups accountable for the service and sales etiquette they deploy. That 59club seal of approval means everything to the staff on the ground, the managers leading their team and the people at the very top – who all revel over the quantifiable effects that come with achieving best in class standards.”
He added: “A special thanks goes to our award sponsors – 3DIFS, CGI Insurance, Club Car, Golf Genius, Golfbreaks.com, Gunners Cocktails, Kennet Leasing, Tacit and Toro, who have been instrumental in creating the 2020 Awards, which are set to be the best yet.”
To secure a place at the Education Day, Awards Ceremony and Golf Day, and for all accommodation/travel requirements, please contact Naime Torgut (naime@theaspirationgroup.com) or visit www.59club.com.