The “Fore Everything Golf This Christmas” point of sale package has been designed to co-ordinate with Foremost professional’s digital newsletter programmes that drive customers to their stores. The digital support includes dedicated Special Mails that are personalised for each account promoting each member’s Christmas message and special offers to his database.
The in-store signage pack is supported with additional customisable signage available from the Foremost group’s online signage solution.
All participants in Foremost’s “Fore Everything Golf This Christmas” promotion will also receive a batch of Money Off Vouchers which customers who make a purchase during the Christmas promotion can redeem during a subsequent January Sale.
As an added bonus, all participating Foremost professionals will also receive a supply of Wish Lists which their customers can fill in and post in a special “Santa’s Post Box” to be placed in the changing rooms or elsewhere at the club. This allows members to lodge their Christmas orders out-with normal shop hours and has the added benefit of helping the Group’s members to build their members’ database.
“The new “Fore Everything Golf This Christmas” promotion has been introduced to help Foremost members make the most of the lucrative festive season,” said Foremost Membership Services Manager, Peter Durham
“It has been specifically designed to entice golfers to buy their Christmas presents from Foremost members rather than from the High Street or on-line stores and the Money Off vouchers will incentivise customers to revisit and make additional purchases in the January Sales,” continued Durham.
The “Fore Everything Golf This Christmas” promotion will run from Friday 9 November until Christmas Eve and will be staged in tandem with several other special in-store offers with a Christmas theme. These include the Titleist Pro-V1 Free Personalisation and Multi-Buy promotions, a Srixon Z-star Multi-Buy promotion, an Adidas Tour 360 ATV clearance and a special Motocaddy deal which gives Foremost customers a free bag worth £100 when they purchase a S3 Pro trolley.