Global Edition

 

Five-fold annual increase in online green fee bookings

8.37am 11th September 2009 - Corporate

Golfers are five times more likely to book a tee time online this year, compared to last year, Online Teetimes announces today.

And with the company reporting over £1.2 million online green fee sales in the year to date, the signs are that UK golfers are increasingly embracing the concept of booking a tee time online.

Innovative market leader Online Teetimes today releases statistics which demonstrate how rapidly its online tee time booking business has grown in the two years since its UK launch:

In August 2009 alone, Online Teetimes customers booked over 20,000 rounds of golf online, in over 8,000 separate bookings – just over five times the amount sold by the company in the same month in 2008;

• The busiest golf club received 456 bookings from Online Teetimes, resulting in over 1,000 casual green fees, during the month – all at the price set by the club. Web green fee revenues go directly to the golf club, as Online Teetimes takes no commission on sales from the internet;
• Over 2,000 golfers became new bookers in August 2009 on Teetimes.co.uk – which is just one of the many UK websites featuring the Online Teetimes booking engine;
• And golf clubs have received over £1.2 million in green fee revenue from Online Teetimes customers so far this year.

“These numbers are in line with our business projections,” said Online Teetimes sales director Pat Stanford. “And based on our experience in other markets, we’d expect to continue this rate of growth in the UK for at least another two seasons.

“We enjoy leading from the front, both as regards sales figures and also in the quality of our golf club relationship management – which you simply can’t learn overnight.

“The golf clubs with whom we’re working closely are reaping the benefits of this new, dynamic sales channel – and they’re keeping 100% of the revenue from every round sold on the web.

“This is only our second full season in the UK, but we have been managing yields for golf clubs for over five years now.  Although there may be some interesting initiatives hitting the UK market later this year, we feel confident that the experience we’ve gained from these five years will enable us to produce significant ongoing annual revenue growth for our UK golf clubs well into the future.”

The Lincolnshire-based company markets golf club tee times to the public via its own website Teetimes.co.uk, plus a wide range of third party websites, closed user groups, affiliate channels and white-label partnerships.

All enquiries should go to Pat Stanford at Online Teetimes. +44 (0)1529 461753, pat.stanford@onlineteetimes.co.uk

       

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